Branch Manager

Who Are We?

With an “A” health rating and solid year-over-year growth, San Francisco Federal Credit Union’s (SFFedCU) membership is now over 43,000 with assets surpassing $1.3 billion and branches located in San Francisco and San Mateo County. Continuing along it highly successful growth trajectory, SFFedCU is seeking a Branch Manager for our Golden Gate Branch in San Francisco.

The Branch Manager is responsible for leading the overall performance and profitability of a highly performing credit union branch. This role oversees all aspects of branch operations, sales, member service, staff development, and compliance. Operating with full P&L accountability, the Branch Manager ensures that the branch meets financial goals, delivers exceptional member experiences, and maintains operational excellence and adherence to regulatory standards.

Key Responsibilities:

Sales & Business Development:

• Drive branch-level growth through proactive business development, relationship management, and community engagement.
• Develop and execute sales strategies to achieve deposit, loan, and membership growth targets.
• Monitor and manage sales performance metrics and implement action plans to improve results.

Member Service Leadership:

• Foster a culture of exceptional service and personalized member experiences.
• Resolve escalated member concerns promptly and professionally.
• Ensure all staff are trained in product knowledge, service standards, and cross-selling techniques.

Branch Operations & Compliance:

• Oversee daily operations, ensuring adherence to credit union policies, procedures, and regulatory requirements.
• Maintain operational controls, audit readiness, and risk management practices.
• Supervise cash operations and ensure proper internal controls are in place.

Team Management & Development:

• Lead, coach, and mentor a team of Universal Bankers.
• Set performance expectations and conduct regular evaluations, coaching sessions, and training initiatives.
• Promote a collaborative, accountable, and results-driven work environment.

Financial Management (P&L Responsibility):

• Manage the branch as a standalone profit-and-loss (P&L) unit.
• Analyze reports to monitor performance, identify trends, and recommend improvements.
• Control expenses, optimize operational efficiency, and maximize branch profitability.