Branch Sales Manager Wholesale

Group overview

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.

alfanar is involved in:

• Electrical, electromechanical and civil engineering construction
• Manufacturing and marketing electrical construction products
• Allied engineering services

Our main divisions:

• alfanar electric
• alfanar construction
• alfanar building systems

alfanar electric

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

alfanar has a development and engineering center in Chennai, India.

Industrial complex, Riyadh

The center of alfanaru2019s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the complex houses alfanaru2019s facilities.

The complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job purpose

Manage wholesale branch operations, including sales team supervision, customer satisfaction, inventory optimization, and meeting sales targets. Foster a positive work environment, ensure compliance with company policies and safety standards, and drive wholesale business success through efficient inventory management.

Key accountability areas

Sales process:

• Set branch objectives and analyze internal and external environments to identify strengths, weaknesses, opportunities, and threats.
• Activate sales activities and develop execution plans aligned with the companyu2019s strategy.
• Monitor market variables and competitor movements, providing actionable insights.
• Control branch expenses to enhance efficiency and manage credit facilities to minimize risk.
• Maintain regular communication with traders to gather feedback and provide solutions.

Marketing process:

• Contribute to the development and execution of the branch's marketing plan.
• Identify and secure marketing tools for product displays.
• Oversee promotional gift distribution and follow up on after-sales service and customer complaints.

Warehousing and delivery:

• Oversee warehouse operations, ensuring proper storage and delivery procedures.
• Monitor inventory and coordinate with the supply department to meet branch needs.
• Organize delivery routes to enhance efficiency.

Resources and facilities:

• Ensure optimal management of branch resources and facilities.
• Monitor fixed assets and company vehicles, making decisions on repairs and maintenance.
• Oversee administrative matters, including time management, document storage, and compliance with company policies.

Role accountability

HR proficiency:

• Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
• Ability to recognize low performers and guide them to improve or release them.
• Ability to treat subordinates equally without any discrimination.
• Assessment criteria of subordinates is performance that leads to planned results.
• Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:

• Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
• Able to anticipate problems and make the necessary proactive steps to prevent them.
• Ability to take necessary and proper timely decisions.

Delivery:

• Deliver the required results in timely manner with required quality and cost.

Making a tangible difference:

• Must make a tangible difference to his area of operation and exceed business expectations.

Business planning and performance:

• Able to transform the corporate goals into business plans.
• Able to plan, follow-up and execute those plans, whether they are annual or development plans.
• Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
• Provide periodic work progress reports.
• Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational development:

• Develop the organizational structure according to the current requirements taking into consideration future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business process improvements:

• Develop, coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.
• Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
• Promote the automated systems and using them fully, to spread its culture.

Quality:

Quality is considered as alfanaru2019s prime competitive advantage as such, managers are expected to act accordingly.

Adaptation:

Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, safety and environment:

Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic qualification

Bachelor degree in electrical engineering or business management.

Work experience

6 to 10 years.

Technical / functional competencies

• Competitive analysis
• Marketing and sales strategies
• Sales forecasting
• Sales fundamentals, calls, closings
• Sales presentations
• Sales promotions
• Sales research
• Sales trend analysis