BRANCHES LOCATION & INVESTMENT MANAGER

JOB PURPOSE
To support the branch transformation agenda by executing network footprint planning, customer and market insights, service model design, and channel integration initiatives, while coordinating operational readiness, and ensuring consistent communication and stakeholder engagement across the branch network.

Job Description
Branch Network Strategy & Design
1. Manage branch network planning, footprint strategy, and space optimization to ensure the proper execution of the branch transformation model.
2. Open, close, relocate, or resize branch based on market sizing, catchment analysis, and competitor mapping, ensuring optimal coverage and profitability.
3. Follow branch formats and design staffing models and service blueprints that align resources, customer experience, and operational efficiency.
4. Ensure the alignment of transformed branch infrastructure with digital service delivery models, operating model, and the digital strategy to ensure consistency across our customers’ experiences.
5. Manage the tracking and optimization of customer channel shifts from branch to digital, ensuring seamless integration.
6. Track and report the commercial performance of newly opened and refurbished branches against the original investment case, providing regular updates to the Head of Branch Location & Investment and flagging material variances for corrective action.
Branch Operations
7. Coordinate with the Head of Operating Model & People Change and Technology leaders for end‑to‑end branch readiness.
8. Integrate service models within branch operations and layouts to ensure customer satisfaction.
Customer & Market Insights
9. Manage the analysis of customer behavior, demographics, and demand patterns driving more customer‑centric decisions.
10. Forecast future market needs and branch usage trends to provide recommendations.
Brand & Communications
10. Safeguard brand consistency across the transformed branch network, maintaining clear, consistent messaging across executives, staff, and customers.
12. Execute communication and engagement strategies related to transformation initiatives, ensuring clear communication and visible marketing.
Policies, Processes and Procedures
13. Follow all relevant department policies, processes, standard operating procedures and instructions so that work is carried out in a controlled and consistent manner
Day- to-day operations
14.Follow the day-to-day operations related to own jobs in the Branch Transformation Program to ensure continuity of work
Compliance
15.Ensure compliance with all relevant CBE regulations, banking laws, AML regulations and internal CIB policies and code of conduct in order to maintain CIB’s sound legal position and mitigate any potential risks.