Brand & Advertising Coordinator
Description
RESPONSIBILITIES
Brand Management & Quality Control
- Maintain and organize brand assets, including logos, templates, and style guides, ensuring accuracy and accessibility.
- Ensure consistent application of brand standards across all marketing materials and communications.
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Demonstrate strong proofreading and quality assurance skills, identifying inconsistencies, errors, and potential issues before materials are approved or distributed.
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Apply sound judgment when reviewing marketing materials, ensuring information is accurate, appropriate, and aligned with Titan's brand and business objectives.
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Review and approve marketing collateral, promotional products, and digital content for brand alignment and quality.
- Assist in the development of brochures, presentations, and sales materials.
- Coordinate the creation and distribution of business cards and branded materials.
Advertising & Campaign Coordination
- Support the execution of advertising initiatives across digital, print, and event-based channels.
- Coordinate creative assets to align with campaign timelines and advertising schedules.
- Manage advertising commitments, including tracking budgets, deadlines, and deliverables.
- Liaise with external vendors and partners to ensure timely production and distribution of advertising materials.
- Monitor and maintain records of advertising activities for reporting and analysis.
- Research and recommend new advertising opportunities and initiatives.
Project Coordination
- Coordinate marketing and branding projects, including campaigns, website updates, and brand initiatives.
- Independently manage assigned projects from initiation through completion, taking ownership of deadlines, deliverables, and follow-up.
- Anticipate potential challenges, identify dependencies, and proactively communicate risks or required decisions
- Act as a central point of coordination between internal teams, leadership, and external vendors.
- Schedule and facilitate project check-ins, track progress, and proactively identify risks or delays.
- Support project completion by documenting outcomes and identifying process improvements.
Promotional Programs & Partnerships
- Manage company promotional product programs, including selection, design, inventory, and distribution.
- Maintain and track inventory of marketing and promotional materials.
- Manage industry association memberships, ensuring renewals and maximizing participation benefits.
- Build and maintain relationships with external partners and association contacts.
Content & Marketing Support
- Collaborate with the Content Specialist to support development of marketing materials, including social media, case studies, and campaigns.
- Assist with drafting, editing, and proofreading marketing content to ensure consistency and quality.
- Support email marketing, newsletters, and social selling initiatives.
General
- Maintain accurate documentation and ensure alignment with marketing processes and standards.
- Identify opportunities for process improvements and support continuous improvement initiatives.
- Perform other duties as assigned.
QUALIFICATIONS AND EXPERIENCE
Required
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Post-secondary education in Marketing, Communications, Business, or a related field, or equivalent practical experience.
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Minimum 2–3 years of experience in a marketing coordination, brand, advertising, or project support role.
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Strong understanding of brand management principles and the ability to apply them consistently.
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Proficiency in Microsoft Office.
Preferred
- Experience with marketing tools, CRM platforms, project management tools, or digital advertising platforms is considered an asset.
- Experience with graphic design tools such as Canva or Adobe Creative Suite is beneficial.
Skills and Competencies
- Proven ability to manage multiple projects, timelines, and priorities in a fast-paced environment.
- Strong analytical and critical-thinking skills, with the ability to assess information, identify discrepancies, and make informed decisions.
- Ability to evaluate information critically and use digital tools, including AI, appropriately while maintaining responsibility for the accuracy and quality of work.
- Excellent organizational skills with strong attention to detail and follow-through.
- Strong written and verbal communication skills, with the ability to collaborate effectively across teams.
- Creative mindset with the ability to contribute ideas and support marketing initiatives.
- Ability to work both independently and collaboratively in a cross-functional environment.
WORKING CONDITIONS & PHYSICAL REQUIREMENTS
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This position is open to candidates located anywhere in Canada, within reasonable proximity to one of our physical locations.
- In-office, with hybrid flexibility based on business and operational needs.
- The hours for this position are from 8:00 a.m. to 5:00 p.m. from Monday to Friday.
BENEFITS PACKAGE
We believe in fostering a work environment that supports the well-being and financial security of our employees. As part of our commitment to your success and satisfaction, we offer a comprehensive benefits package designed to enhance both your professional and personal life.
- Group Health Benefits:
- Our group health benefits package provides you and your eligible dependents with access to a wide range of medical, dental, and vision care services. We understand the importance of your health and are dedicated to supporting your well-being.
- Group RRSP with Employer Matching:
- Planning for your financial future is crucial, and we're here to help you build a secure retirement.
- Wellness Credits:
- To support your well-being, we provide wellness credits that you can use to invest in your physical and mental health to empower you on your wellness journey.
- Employee Share Ownership Plan (ESOP):
- As a valued member of our team, you have the opportunity to become a stakeholder in the company's success through our Employee Share Ownership Plan (ESOP).
- Profit Sharing Plan:
- Share in the success of our company through our profit-sharing plan, which provides you with a direct financial stake in the profitability and achievements of the organization.
- Share in the success of our company through our profit-sharing plan, which provides you with a direct financial stake in the profitability and achievements of the organization.
Other Information
- Wage will depend on the qualifications and skills of the candidate.
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