Brand Analytics Manager
SUMMARY OF RESPONSIBILITIES
The Brand Analytics Manager is responsible for supporting the organization cross-functionally with reporting, analysis, data storytelling, and strategic counsel. This role collaborates heavily with the marketing team, as well as the operations, finance, development, and IT/data teams to provide information, insights, and decision making support. The Brand Analytics Manager will identify questions, conduct analysis, synthesize findings, and communicate complex analyses in a simple, easily understood manner.
ESSENTIAL FUNCTIONS
The Brand Analytics Manager is responsible for supporting the organization cross-functionally with reporting, analysis, data storytelling, and strategic counsel. This role collaborates heavily with the marketing team, as well as the operations, finance, development, and IT/data teams to provide information, insights, and decision making support. The Brand Analytics Manager will identify questions, conduct analysis, synthesize findings, and communicate complex analyses in a simple, easily understood manner.
ESSENTIAL FUNCTIONS
- Analyzes performance of promotions, menu, marketing and digital initiatives, and other factors impacting business performance. Provides insights and recommendations to stakeholders to drive strategy and sales growth.
- Designs, monitors, and analyzes market or store-level testing to determine incrementality and success of potential menu, promotional, or operational changes. This includes selecting test participants and controls, determining key KPIs, conducting ongoing reporting, and communicating final analysis and go-forward recommendations.
- Supports marketing team in decision making by using business context knowledge and data to consult on key decisions.
- Creates and maintains reports and dashboards with information including but not limited to operations metrics, development analysis, sales performance, and marketing analysis
- Monitors data accuracy and completes QA as necessary to ensure accuracy and functional design of company-wide reporting systems and dashboarding. Participates in partnerships with our external system providers and our internal team to ensure that data needs are met to support internal business needs.
- Leverages internal and external data sources to critically examine the business and market and find novel insights. Communicates insights in a clear and compelling way.
- Aids in the compilation of monthly reporting to investors/board
- Provides forecasting support for products, promotions, and overall sales based on historical performance and other relevant factors.
- Educates and trains non-analytics personnel on tools such as PowerBI and Excel to enhance team’s decision-making capabilities
REQUIRED EXPERIENCE
- 5+ years relevant experience in analytics, finance, and/or marketing strategy
- Experience in restaurant, CPG, or hospitality industries preferred
EDUCATIONAL REQUIREMENTS
BS or BBA in Marketing/Business, Finance, or related field
REQUIRED CERTIFICATES, KNOWLEDGE, OR LICENSES
BS or BBA in Marketing/Business, Finance, or related field
REQUIRED CERTIFICATES, KNOWLEDGE, OR LICENSES
- Advanced knowledge of MS Office with expertise in Excel
- Experience with PowerBI, Tableau or similar data visualization tools
- Strong analytical and problem-solving skills with an appreciation of and attention to important details
- Strong interpersonal, written, communication and relationship-building skills
- Self-starter: able to clarify ambiguity and create solutions in a fast-paced organization
- Solid project management skills with excellent organizational skills and ability to maintain composure under pressure
- Ability to work cross-functionally and build working relationships through collaboration, influence, and negotiation to successfully accomplish a task
- Ability to work on tight deadlines in a fast-paced, team environment
TRAVEL REQUIREMENTS
This position requires up to 15% travel as needed to support key business initiatives