Brand and Content lead
Brand + Content Lead
Bengaluru / Delhi | Full-time | 10+ year’s experience
ABOUT THE ROLE
This is a
senior creative and strategic role at the heart of Wadhwani Foundation’s (WF)
marketing function. The Brand + Content Lead owns how Wadhwani Foundation shows
up across programs, geographies, and audiences. You will set the brand voice,
drive content strategy, and ensure that everything we publish reflects a
consistent, high-quality narrative.
WHAT YOU WILL
DO
Brand
• Own and evolve the WF brand
guidelines, tone of voice, and messaging architecture across all programs
• Serve as the internal brand
custodian — reviewing and approving content before it goes out
• Partner with external creative
vendors to maintain quality and brand consistency across design, video, and
digital
Content Strategy
• Build and manage the content
calendar across programs and channels
• Develop flagship content assets
— thought leadership, case studies, impact reports, program narratives
• Translate complex program
outcomes into compelling stories for donors, partners, and beneficiaries
• Brief and manage freelance
writers, editors, and content agencies
Stakeholder Collaboration
• Work with program teams across
the foundation to surface stories and build program-specific content
• Support leadership
communications, including speeches, op-eds, and executive visibility content
WHAT WE ARE
LOOKING FOR
• 10+ years in brand, content, or
communications roles — agency or corporate
• Proven ability to build and
manage a brand voice across multiple product lines or programs
• Strong writing skills with a
portfolio that demonstrates range — from long-form to social to executive
communication
• Experience managing external
creative partners and vendors
• Comfortable working in a lean
team with high ownership and limited hand-holding
• Exposure to international or
multi-market communications is a plus