Brand and Integrated Marketing Lead【全球行銷室】(台北)

Join Qisda Group’s Global Marketing team to connect brand, communications and marketing across business groups and
affiliated companies. You will turn complex products, technologies and customer outcomes into a clear group narrative and
integrated marketing programs.

★Role and team
A hands-on people manager role, with a planned team covering events, website and visual content, and digital marketing.
Partner with Corporate Communications and PR through a matrix operating model.

★Key responsibilities

• Brand strategy and governance: Develop positioning, value propositions and messaging; oversee company profiles, brand

guidelines and shared assets, and coordinate visual identity and trademark usage standards.

• Business and content development: Interview business, product and sales teams to understand audiences and

differentiation; develop product stories, solution content and customer cases.

• Integrated marketing: Build annual and quarterly plans connecting websites, social, video, events and digital campaigns.

Align messaging and publishing schedules with the PR team.

• People and resources: Set goals and priorities, coach team members, manage budgets and agencies, review deliverable

quality and resolve execution barriers.

• Global collaboration and measurement: Coordinate business and regional stakeholders; assess audience response, content

adoption, business feedback and relevant customer inquiries.