Brand and Marketing Manager

Location: Lekki, Lagos
Job Type: Full-Time, Hybrid
Compensation: ₦400,000–₦500,000/month
Job Field: Marketing and Communication

About the Role

WAVE is recruiting a Brand and Marketing Manager for a fashion and lifestyle brand. The successful candidate will strengthen brand identity, grow the customer base, and lead marketing initiatives that drive sales and customer loyalty.

Key Responsibilities

• Develop brand strategies, positioning, and consistent brand guidelines.
• Plan and execute marketing campaigns, product launches, and seasonal promotions.
• Manage marketing calendars across social media, email, websites, and other channels.
• Oversee content creation, paid advertising, and online customer engagement.
• Build partnerships with influencers, creators, media contacts, and complementary brands.
• Coordinate brand activations, pop-ups, launches, and events.
• Develop customer acquisition, retention, referral, and loyalty initiatives.
• Manage marketing budgets, track campaign performance, and prepare reports.
• Coordinate creative teams, agencies, freelancers, and vendors to deliver campaigns effectively.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field, or equivalent relevant experience.
• At least 4 years of brand or marketing experience, including campaign or project management.
• Experience in fashion, lifestyle, beauty, retail, or a related consumer-facing industry is preferred.
• Demonstrable success in brand development, marketing campaigns, or customer and sales growth.
• Strong knowledge of digital marketing, social media, content strategy, and customer behaviour.
• Experience managing budgets, external partners, and multiple deadlines.
• Excellent analytical, communication, creative, and stakeholder management skills.
• Familiarity with advertising platforms, analytics tools, email marketing, and e-commerce platforms.

How to Apply

Interested and qualified candidates should send their CV to recruitments@waveacademies.org using Brand and Marketing Manager as the email subject.