Brand Associate Director
Job Summary
Brand Associate Director is responsible for leading and executing the overall marketing strategy to drive brand growth, market share, and revenue of the brand.
Job Responsibilities
- Category Growth Strategy: develop and execute strategic plans that align with our brand vision and business objectives.
- Market Analysis & innovating products: conduct thorough market research and analysis to identify opportunities, understand consumer trends, and stay ahead of the competition.
- Brand positioning & Brand communication: collaborate with cross-functional teams to develop and implement integrated marketing campaigns across various channels.
- Route-to-market strategy & Performance Tracking: Design route-to-market for new innovation to drive growth; Monitor and evaluate the performance of our brand initiatives, analyzing key metrics and providing actionable recommendations for improvement.
- People development: mentor and coach to develop team members.
Job Responsibilities - Continued
Skills
- Business English
- MS Office
- Design Tools
Functional Competencies
- Brand Positioning & Equity
- Brand communication
- Product Innovation
- Route-to-market Strategy
- Market Analysis
Masan's Core Competencies
- Consumer Centricity
- Innovation
- Ownership
- Passion for winning
- Purposeful Leadership
Masan's Leadership Competencies
- Business Acumen
- Learning Agility
- Dealing With Ambiguity
- Vision & Strategy
- Talent Catalyst
- Leading The Change
- Integrity & Trust
- Stakeholder Management
- Collaboration
- Planning
- Problem Solving
- Result Driven
Education
- Bachelors in Other relevant fields
- Masters in Marketing or Other relevant fields
Certifications
Conditions of Employment
- Ability to travel on business trips
Physical Requirements
Relevant Industries
- FMCG