Brand Communication & Delivery Senior Manager

Job Description:

1. Communication & Media

- Lead end-to-end social media strategy development and execution across key platforms

-Develop annual communication plans to deliver business growth.

-Manage communication budgets effectively and ensure optimal ROI

-Own media push planning, execution, optimization, and performance tracking

-Partner with internal and external stakeholders to maximize reach, effectiveness, efficiency.

- Lead KOL/KOC strategy, planning, buying, and relationship management.

- Drive content brief, development and performance tracking

2.Brand Delivery

Lead holistic offline activation planning and execution, including retail and counter experiences, to drive consumer trial and brand visibility.
Ensure excellent execution across all consumer touchpoints and channels.
Lead brand flagship store experience design and ongoing optimization.
Drive pop-up store concept development, design, and activation to create impactful consumer experiences and strengthen brand salience.

Qualification:

Bachelor's degree or above.
3+ years of experience in Brand Management, Communications, Media, Digital Marketing, or related fields.
Strong understanding of China's social media ecosystem, especially XHS and Douyin.
Proven experience in media planning, influencer marketing, and content development.
Demonstrated ability to lead complex projects and deliver end-to-end execution excellence.
Strong analytical, communication, stakeholder management, and leadership skills.
Fluent in English and Mandarin.

See also