Brand Communications Manager – Wholesale and Franchise

To manage the roll-out and implementation of communication initiatives and creative guidelines under brand campaigns for the wholesale and franchise network.

Key Activities

• Internal presentation of proposed communication and activation campaigns (integrated approach) to management for approval.
• Allocate and control budget expenditure by project, reporting and recording expenditure daily.

• Briefing Marketing teams on campaign and brief requirements and coordination of campaign delivery.
• Brief agencies on client requirements.
• Ensure implementation of CI guidelines under the new brand philosophy.

• Setting of consistent KPI measures and ensuring campaigns are recorded and registered with monitoring systems (pre/post tests, web analytics, etc.)
• Assessing quality of responses to brief.
• Management of timelines to ensure communications are developed in a timely and organized way.

Knowledge

• Advertising and communications experience – with particular knowledge of brand guidelines implementation across point-of-sale. Automotive or FMCG experience a plus. Accustomed to working with agencies or within the agency model. Exposure to the principles of media buying and analysis or demonstrate a willingness to learn.

Education

• Bachelor’s degree in commercial subject (e.g. Marketing/Business)

Experience

• 3-5 years of practical experience. Relevant marketing experience essential

Job related Skills

· Adherence to briefing principles and media buying disciplines and processes.

· A focus and ability to analyse the result of advertising and branding work. Focus on the results and learning.

· Excellent computer skills, with a working knowledge of windows applications.

· Proficiency of English and Arabic languages (essential).

· Strong organisation and project management skills.

· Good communication and personnel management skills. Ability to present and persuade on subjective matters