Brand Content Creator
NewBe an early applicantNOTE: Location: Virginia Beach, VA (In-Person Preferred). The Brand Content Creator is a marketing operator and hands-on creative responsible for both the day-to-day execution of IRONCLAD's marketing engine and the creation of high-quality visual content. This is not a traditional social media or videography role. The right person is equally comfortable organizing marketing operations, managing digital platforms and content calendars, and picking up a camera to shoot and edit content.
Marketing Operations
- Own day-to-day execution of IRONCLAD's marketing calendar, campaigns, activations, and priorities.
- Maintain sales and marketing CRM, trackers, schedules, and operational systems.
- Coordinate content, approvals, launches, newsletters, partnerships, and marketing deliverables.
- Maintain visibility into marketing performance, priorities, and upcoming initiatives.
- Support reporting, brand briefs, case studies, press releases, and other marketing communications.
Content Creation & Production
- Shoot high-quality photo and video content across IRONCLAD productions, events, studio activity, and company initiatives.
- Capture compelling BTS, social-first, promotional, and brand content.
- Edit short-form video, photography, promotional pieces, recaps, and social content.
- Turn IRONCLAD's long-form productions and daily activity into engaging short-form content.
- Maintain an organized library of photo, video, and creative assets.
- Create marketing graphics and other visual assets as needed.
Social & Digital
- Own execution of the weekly social media content calendar.
- Create, schedule, publish, and optimize content across Instagram, YouTube, Facebook, LinkedIn, and other relevant platforms.
- Understand platform-specific content, trends, hooks, pacing, and audience behavior.
- Maintain IRONCLAD's digital presence across social, YouTube, website, Shopify, Apple Podcasts, and Spotify.
- Monitor / report analytics and use performance data to improve future content.
Sales Support
- Provide creative assets and marketing collateral to support Sales, Leadership, partners, and major company initiatives.
- Support campaigns, giveaways, events, launches, and customer/partner activations.
- Proactively identify opportunities to create content, strengthen the brand, and support company priorities.
IDEAL CANDIDATE
- Proven photographer, videographer, and editor with a strong portfolio.
- Strong understanding of social media and digital content strategy.
- Comfortable balancing creative work with administrative and operational responsibilities.