Brand Content Creator, North America

The Brand Content Creator will be responsible for producing authentic, high-quality content that showcases our golf equipment innovation and resonates with golfers of all skill levels, with a strong emphasis on the women’s golf community and modern female golfer experience. This role combines technical expertise in video production, photography, and graphic design with deep understanding of golf culture to create compelling brand narratives across digital platforms. The ideal candidate is a passionate golfer who can translate product performance into engaging visual stories while maintaining brand consistency across Srixon, Cleveland Golf, and XXIO portfolios. The ideal candidate is energized by telling authentic golf stories through a woman’s perspective and has a deep interest in women’s golf, including the LPGA, female amateurs, and the growth of the women’s game.

Key Responsibilities Summary:

• Video Production & Storytelling
  • Develop content that highlights women’s golf stories, athletes, and equipment performance through a female golfer’s lens, including LPGA-related moments and women-led golf culture
  • Conceptualize, shoot, and edit premium video content including product launches, in-studio production, club testing sessions, and course-based performance demonstrations
  • Create compelling ball flight analysis and technology showcase videos that highlight equipment advantage
  • Produce authentic golfer testimonials and fitting experience content that builds credibility and trust
  • Develop brand-specific seasonal content series aligned with golf calendar (major championships, equipment launches, course conditions)
• Golf-Specific Photography & Product Visualization
  • Create lifestyle imagery that reflects authentic golf experiences across various skill levels and demographics with intentional representation of women in the game
  • Capture dynamic action shots showcasing club performance in real playing conditions
  • Photograph product detail shots that highlight technical innovations and craftsmanship
  • Produce course photography, environmental shots, and in-studio creative that support brand storytelling
• Performance-Driven Content Strategy
  • Develop content that demonstrates measurable performance benefits and technological advantages
  • Create educational content explaining club fitting, swing mechanics, and equipment optimization
  • Produce comparison content showcasing competitive advantages and product differentiation
  • Support tour professional and ambassador partnerships with authentic performance content
• Platform-Optimized Content Creation
  • Create platform-native content that connects with women golfers and growing female golf communities across social platforms
  • Design platform-specific content for Instagram (ex: equipment glamour shots, swing sequences), TikTok (quick tips, club reveals), YouTube (in-depth reviews, course vlogs)
  • Create engaging content for golf-specific platforms and communities
  • Develop content that performs well during peak golf engagement times and seasonal trends
  • Optimize content for golf equipment buyer journey from awareness to purchase consideration
• Brand Asset Management & Quality Control
  • Maintain comprehensive digital asset library organized by brand, product category, and content type
  • Ensure all content adheres to global brand guidelines and technical specifications
  • Manage content approval workflows and version control for multi-brand portfolio
  • Create content templates and style guides that ensure consistency across team and agency partners
• Travel & Event Documentation
  • Cover major championship events and tour professional equipment usage, including LPGA and women’s professional golf events. Working weekends is required.
  • Capture compelling content at tour events, retail partner locations, and golf industry trade shows.
  • Document product testing sessions and R&D facility visits
  • Produce behind-the-scenes content that humanizes the brand and showcases golf industry expertise
• Content Performance & Analytics
  • Monitor content performance using tools like Google Analytics, Meta Insights, TikTok Analytics, YouTube Studio, and social listening platforms.
  • Track key KPIs including engagement rate, reach, video views, click-through rates, and conversions
  • Identify top-performing content to understand consumer preferences and guide future creative strategy
  • Optimize content regularly based on data, testing formats, posting timing, captions, and calls-to-action.
  • Translate data into insights to inform creative decisions and guide overall content strategy.