Brand Delivery Manager

About this Position N E plays a strategic important role in company vision. As No.1 brand in grey coverage category, it generates around 700 million sales value per year with profitable growth in sustainable way. Now, to continue the success, we’ll focus on stimulating category growth in position of building a strong, professional premium grey coverage brand. To accomplish this task, we need talent today, passion to drive brand growth with portfolio management, brand channel strategy. What you´ll do Category growth strategy and brand management – Grey coverage brands (Natural Easy as key brand): • Drive support grey coverage’s business growth in a sustainable way, through category demand space analysis, portfolio and media strategy to lead yearly brand activation. • Define brand proposition position, TA profile with existing data research tool. • Develop all year campaign calendar, each campaign core idea/key message, develop brand core assets based on brand proposition campaign idea, ensure brand consistency, build brand equity. • Engage media team to develop media plan to deliver a seamless consumer journey and closely work with channel team to ensure sales delivery. • Conduct comprehensive campaign review, incl. sales performance, media performance, ROI etc, identify what works and what doesn’t, continuously learn grow, always work for better result. • Conduct Promo Pack design brief delivery. Portfolio Review Diagnosis: • Keep sharp to market trend consumer insight, review existing portfolio combined with sales performance to identify key areas to play in, lead for brand growth map and ensure a completed competitive portfolio. • Closely work with brand design team to develop NPD with comprehensive inputs from product concept to product assets, and accountable for NPD business case development input. Financial Investment Plan: • Brand P L owner, support monthly review based on Customer JBP performance tracking and adjust financial investment plan accordingly.