Brand Development Manager

Role Summary

As the Category Brand Specialist for Oral Care you lead the global strategic direction, positioning, and long-term P&L growth of the assigned brand portfolio. The Category Brand Specialist serves as the ultimate brand champion, ensuring brand consistency, maximizing brand equity, and delivering sustainable, profitable market share expansion.

Responsibilities

• Drive the brand's financial performance and strategic vision, acting as the business owner for the assigned portfolio and executing robust long-term marketing roadmaps.

• Lead the development and execution of high-impact integrated campaigns across digital, social, and traditional channels, managing senior-level relationships with creative and media agencies.

• Translate advanced market research and predictive analytics into actionable insights to inform product innovation, pricing, and communication strategies that outpace the competition.

• Manage and optimize the marketing budget to ensure exceptional operational efficiency, maximizing Return on Investment (ROI) across all brand expenditures.

• Orchestrate cross-functional alignment between Sales, R&D, Operations, and Finance to ensure all organizational efforts support the brand’s strategic goals and major market launches.

• Mentor and develop junior brand team members, fostering a culture of strategic thinking, accountability, and marketing excellence within the department.

Required Qualifications

• Bachelor’s degree completed.

• 2+ years of proven experience in Marketing, Sales, Trade Marketing or Retail Marketing positions

• At least 4+ years of total professional experience

• Previous experience utilizing Nielsen data platforms to drive market analysis or P&L knowledge.

Preferred Qualifications

• Deep functional competency in "Brand Building" and "Financial Literacy" (Marketing Mix Modeling).

• Intermediate-Advanced English Level.

• Experience influencing executive stakeholders without direct authority in a matrix organization.

• Expertise in brand equity measurement and advanced forecasting.