Brand Development Manager UAE
Our client a leading international premium spirits group is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE. This is a high-impact on-trade focused role where you will drive distribution win new accounts and deliver standout brand activations across bars restaurants hotels and clubs. If you thrive in the fast-paced hospitality scene and know how to get brands visible listed and selling this role is for you. Key Responsibilities Distribution & Expansion
- Segment and prioritize on-trade outlets aligned to brand strategy
- Identify approach and secure new on-trade accounts
- Support perfect store negotiations with venue owners
- Drive full portfolio penetration with focus on aperitif category
- Track KPIs for distribution growth through audits and reporting
Brand Activation
- Plan and execute high-impact activation strategies
- Partner with venues on campaigns and events
- Monitor activation KPIs and ROI
- Secure premium visibility (menus back bars POSM promotions)
Relationship Management
- Build strong partnerships with F&B leaders and hospitality stakeholders
- Collaborate closely with local distribution partner
- Deliver bartender and BA training programs
- Provide hands-on support to on-trade partners
Market Intelligence
- Monitor consumer trends and competitor activity in UAE on trade
- Provide actionable insights to internal teams
- Benchmark performance vs. competitors
- Use data to optimize route-to-market and activation plans
Experience & Education
- Bachelors degree in business Marketing or related field
- 23 years experience in sales business development or trade marketing within beverage/alcohol (spirits preferred)
- Strong knowledge of UAE on-trade landscape
- Demonstrated commercial growth and activation success
- Proven negotiation and relationship-building skills
- Entrepreneurial proactive and able to work independently
Required Skills
- Excellent communication and influencing skills
- Strong time and priority management
- Hands-on problem solver with project management capability
- Strong stakeholder management across all levels
- Team player with opportunity-spotting mindset
- Proficient in Microsoft Office
- Fluent in English (Arabic is a plus)
- Passion for the spirits industry
- Strong presentation skills
Additional Requirement
- Willingness to travel when required
Key Skills
Installation Maintenance Repair,Intellectual Property Attorney,Customer Service,Cost Estimation,ABB,Audio Visual
Employment Type : Full Time
Experience: years
Vacancy: 1