BRAND EXECUTIVE | MK-INJ-A-B19
Summary
Assists in shaping and executing brand strategies, ensuring consistency across campaigns and touchpoints while collaborating with marketing teams to drive brand growth.
Key Responsibilities:
- Support the development and execution of brand strategies that strengthen market positioning and drive consistent brand presence
- Assist in creating and maintaining comprehensive brand guidelines to ensure consistency across all internal and external touchpoints
- Collaborate with marketing, creative, and communications teams to produce cohesive, on-brand content and campaign materials
- Conduct thorough market research and competitor analysis to identify opportunities for brand differentiation and sustainable growth
- Support the planning and execution of brand campaigns across digital and traditional channels to maximise audience reach and engagement
- Monitor brand performance metrics and consumer sentiment to evaluate campaign effectiveness and continuously refine brand strategies
- Coordinate with external agencies, designers, and vendors to deliver high-quality brand materials on time and to the highest standard
- Support the organisation of brand activations, product launches, and promotional events that elevate brand visibility and market impact
Requirements:
- Minimum Diploma and above
- Creative thinker with a passion for marketing and trying new approaches
- Entry-level candidates are welcome to apply — training will be provided
EA License Number: 25C2980
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