Brand Expansion & Investment Manager

Open 32d

This position is no longer accepting applications(closed Aug 19, 2026).

ob Summary

Responsible for identifying, evaluating, and introducing high-potential food & beverage brands from China into the Singapore market. This role covers end-to-end brand expansion, including market research, investment evaluation, commercial negotiation, and local market execution to ensure successful brand entry and sustainable growth.

Key Responsibilities

1. China Market Research & Brand Scouting

Conduct in-depth research on emerging and established F&B brands across China
Identify brands with strong product differentiation, scalability, and overseas potential
Build and maintain a database of shortlisted brands and industry contacts

2. Investment Evaluation & Business Analysis

Assess brand suitability for the Singapore market (target customers, pricing, competition)
Develop preliminary financial models including setup cost, operating cost, and ROI
Prepare investment proposals and feasibility reports for management or investors

3. Commercial Negotiation & Brand Introduction

Lead discussions with brand owners on partnership structures (franchise, master franchise, joint venture, or direct investment)
Support contract negotiation and commercial term alignment
Coordinate with legal and financial advisors when required

4. Singapore Market Entry & Localization

Lead brand localization strategies including menu adaptation, pricing, and operating model
Coordinate regulatory compliance (SFA, NEA, liquor license, fire safety, etc.)
Oversee site selection, renovation coordination, supplier sourcing, and pre-opening preparation

5. Project Management & Expansion Support

Manage timelines and deliverables for brand launch projects
Monitor performance of initial outlets and identify optimization opportunities
Support multi-outlet rollout and regional expansion strategies

Requirements & Qualifications

Proven experience in F&B operations, brand development, or investment-related roles
Strong understanding of both China and Singapore F&B markets
Solid commercial judgment with hands-on execution capability
Experience working with government authorities and regulatory processes in Singapore
Excellent communication skills in English and Mandarin
Willingness to travel frequently to China

Preferred Background

Experience in restaurant ownership, chain expansion, or F&B consulting
Prior involvement in cross-border brand expansion or overseas market entry projects

Show