Brand & Growth Manager

We are looking for a Brand and Growth Manager who combines creative thinking with a strong growth mindset. The ideal candidate will build brand awareness while driving measurable business outcomes across customer acquisition, engagement, retention, and referrals. This role requires a balance of strategic thinking, campaign execution, customer insights, and performance measurement.

The candidate will have responsibilities across the following functions:

Brand Strategy and Positioning:

• Own brand positioning and messaging across all customer touchpoints.
• Build campaigns that strengthen brand awareness, trust, and premium perception.
• Ensure consistency across digital, offline, and customer communication channels.
• Monitor brand performance using awareness, engagement, and sentiment metrics.

Growth Marketing and Demand Generation:

• Plan and execute integrated marketing campaigns to drive customer acquisition and revenue.
• Collaborate with the Performance Marketing team to improve full-funnel conversion.
• Develop referral, retention, and lifecycle marketing initiatives.
• Increase direct and organic acquisition through sustainable growth programs.

Customer Insights and Campaign Management:

• Conduct customer research to identify growth opportunities and improve messaging.
• Translate customer insights into actionable marketing initiatives.
• Plan and execute campaigns with clearly defined goals, KPIs, and performance measurement.
• Continuously optimise campaigns based on customer behaviour and business outcomes.

Analytics and Cross-functional Collaboration:

• Track campaign performance using analytics and reporting tools.
• Measure KPIs including customer acquisition, engagement, referrals, retention, and campaign ROI.
• Collaborate with Product, Design, Content, CRM, and Performance Marketing teams to improve customer experience.
• Use marketing insights to support overall business growth strategy.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-5 years of experience in Brand Marketing, Growth Marketing, or Consumer Marketing.
• Strong understanding of customer acquisition, retention, lifecycle marketing, and growth funnels.
• Experience with marketing analytics tools such as GA4 Looker Studio, Mixpanel, or similar platforms.
• Excellent communication, storytelling, and stakeholder management skills.
• Strong analytical mindset with the ability to connect marketing activities to business outcomes.
• Experience in consumer internet, D2C, SaaS, mobility, travel, or technology businesses will be an added advantage.

What Success Looks Like (First 6-12 Months):

• Increase brand awareness and customer engagement through measurable marketing initiatives.
• Improve customer acquisition, retention, and referral performance.
• Launch successful integrated marketing campaigns that contribute to business growth.
• Build a stronger organic acquisition engine alongside paid marketing efforts.
• Become a key contributor to the company's growth by delivering measurable marketing outcomes.