Brand & Growth Manager (Vadodara Only)

Brand & Growth Manager (Vadodara Only) Company: Smart Node Job Location: Vadodara, Gujarat, India Employment Type: Full-time Experience Required: 5 - 7 years Job Title: Senior Manager / Lead Brand & Growth Employment Type: Full-time | On site Education: Minimum: Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field Preferred: MBA/PGDM in Marketing Experience: 57 years in manufacturing / plant operations About Smart Node: Smart Node is one of Indias leading brands in wireless home automation, transforming homes, offices, and hotels into smart spaces. With over 8 years of innovation, we are on a mission to simplify lives through cutting-edge automation technology made in India. Join our passionate and fast-growing team to be part of the next big revolution in smart living. About the Role: Smart Node is entering an important growth phase, with increasing focus on brand building, consumer acquisition and expansion across markets. We are looking for a strong marketing leader who can bring brand and growth togetherbuilding a differentiated Smart Node brand while also creating measurable consumer demand and a healthy pipeline of qualified leads. This is a key role within the marketing function and will work closely with the CMO, internal teams and external agency partners. Key Responsibilities: Brand Building Strengthen and evolve Smart Node's brand positioning and communication across markets Build a differentiated and consistent brand identity aligned with company growth goals Plan and execute brand campaigns to increase visibility and recall Demand Generation & Performance Marketing Drive customer acquisition through performance marketing and digital channels Build and manage a healthy pipeline of qualified leads Continuously optimize campaigns to improve conversion rates and reduce cost per qualified lead Track and report on acquisition efficiency and marketing ROIContent, Social Media & Audience Engagement Own the content strategy across social media and digital platforms Plan and manage creator/influencer collaboration programmes Create engaging content that builds audience connection and brand affinity Product Marketing Work closely with product and sales teams to translate product features into clear, consumer-friendly propositions Develop compelling launch communication for new products/features Craft effective sales narratives and support the sales team with positioning inputs Marketing & Sales Collateral Design and develop marketing collateral (brochures, presentations, digital assets) and sales enablement material Ensure brand consistency across all collateral and touchpoints Stakeholder & Agency Management Manage relationships with external agency partners to ensure quality and timely delivery Collaborate closely with the CMO and internal cross-functional teams Handle multiple marketing initiatives simultaneously, balancing brand and growth priorities Who Can Apply (Ideal Backgrounds): Marketing professionals with 58 years of combined experience across brand marketing and growth/performance marketing (not purely one or the other) Candidates currently working in, or with strong exposure to: Consumer technology / consumer electronics Durables (home appliances, white goods) D2C (Direct-to-Consumer) brands Lifestyle brands Home improvement / home decor Other fast-growing consumer-facing categories Professionals who have worked in agency + client-side roles, or purely in-house brand/growth teams, with hands-on ownership (not just strategic oversight) Candidates who've managed external agencies (creative, media, digital) as part of their role People comfortable working in lean/growing organizations where they'll wear multiple hats not just large-team, siloed corporate setups Strong digital-first marketers someone who understands both offline brand building and online performance/digital channels Candidates who've directly contributed to measurable business outcomes (lead volume, CAC, conversion rate) not just brand awareness metrics alonePreferred industry experience includes: Consumer Technology / Consumer Electronics Durables (home appliances, white goods, electricals) D2C (Direct-to-Consumer) brands Lifestyle brands Home Improvement / Home Dcor Other fast-growing, consumer-facing categories with a strong digital/D2C presence Why Join Us Be part of a fast-growing, innovation-driven smart automation company Flexible, remote-first work culture Attractive fixed salary + performance-based incentives Exposure to premium residential and commercial projects Opportunity to build your personal brand in the smart home technology space https://smartnode.in/ .