Brand Lead

Role: Beauty Editor / Content Strategist (Brand Lead)

Location: Mumbai, India

About the role:

Working in true collaboration with a leading beauty brand from HUL, we have one goal in mind: ‘to be the leading agency partner for the development of stunning and effective needs-based content and digital media campaigns’ ‘to be the core craft and digital partner of Unilever powering global and regional creative excellence, achieved by elevating our people, expertise and culture to deliver shared success”

We are currently looking for a Brand Lead to join our expanding team working across a wide variety of briefs from social media content, video production, strategy and digital assets.

What you will be doing:

• In this role, you will need creative vision, collaboration skills, the ability to understand & work with varied stakeholders and the ability to always see & focus on the big picture.
• As the Beauty Editor you will own the Editorial and Content strategy for brand & lead innovative & best in class content strategy. You will work in close collaboration with internal cross functional teams, external partners, and agencies to identify content trends and drive adoption for the same among the Indian creator.
• You will be responsible for executing the editorial planning and publishing strategies, delivering best in class community engagement & will bring to life go-to-market plans for shorts content across owned & operated channels, social, influencer, visual events, and paid This role will also require you to look at bold and exciting ways to activate influencers and events on social. You will have a good understanding of content needs for social platforms, and know what assets work best and where.
• To thrive in this position - you love working in the area where creative ideation meets execution excellence. Being an awesome leader and teammate, you easily communicate with your team and other partners, including your colleagues across functions.
• Team leadership and line management of a social team spread across the region.
• Constant experimentation and content innovation by identifying break through content
• Lead the development of brand and cultural narratives.
• Work with internal and external partners to identify content ideas as well as drive Shorts adoption
• Execute go-to-market plans and campaigns for latest trends
• Liaise with stakeholders to align strategy and content plans
• Lead influencer content planning with PR agencies / internal influencer resources to ensure integration into owned and earned media plans.
• Approve all content plans, creative lay-downs for channels, monthly narratives and assets
• Approve of all asset production briefs and monitor creative assets
• Leadership of all content creation: content creator selection, on-site shoots, asset production
• Responsible for KPI/ objectives setting and measurement reporting

What you need to be great in this role:

• A minimum of 6 years in content management & strategy across top-level agencies, with a strong Digital background.
• Must have had a team of at least 4 people reporting into you in the past.
• Innovative & creative with a clear vision while being detail oriented.
• Ability to influence key stakeholders & creative problem solving.
• Excellent planning & organisation skills with the ability to proactively organise and influence stakeholders and build strong and effective working relationships.
• The ability to effectively manage people through leadership and mentoring.
• The ability to manage and filter workflow as well as organise and prioritise workloads to maximise productivity.
• An experienced and passionate creator.
• Proven track record of projects from concept stage to completion.
• Highly creative with the ability to generate ideas and practically contribute to studio output.
• Self-motivated, working with little supervision.
• Collaborative team player, open minded – nonpolitical.
• Proven ability to effectively lead creative teams.
• Proven ability to communicate and liaise with all levels in the business.
• Discrete about all confidential and personal information.
• Driven, proactive, helpful, and enthusiastic team player.
• Experience working with major FMCG clients, as well as beauty or cosmetic brands a huge bonus
• Embodies the “can-do attitude” and is seen as a constant positive force on the team
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 18515

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