BRAND MANAGEMENT DIRECTOR

Brand Management Director

The BMD defines the strategic direction and drives the commercial development of a portfolio of brands from international partners, while managing key stakeholder relationships within both the supplier organizations and MXL. The BMD leads a team responsible for planning and executing commercial and marketing strategies, ensuring cross-functional alignment, effective resource allocation, and the achievement of revenue, profitability, and category growth objectives.

Your responsibilities will be:

Brand Strategy:

• Craft comprehensive brand strategies to integrate online, offline, and hybrid sales and marketing channels, ensuring a cohesive customer experience.
• Present insights and strategies to leadership, guiding resource allocation and growth initiatives.
• Study consumer behavior, competitor strategies, and market trends to develop targeted marketing initiatives.
• Recommend innovative marketing tactics to increase brand visibility and customer engagement.
• Develop strategies to penetrate untapped customer segments and expand the brand’s footprint nationwide.

Business Performance and P&L Ownership:

• Align business goals with market & consumer insights to maximize revenue and brands household penetration in the market.
• Manage financial planning, ensuring budgets align with business objectives and reflect realistic revenue projections.
• Monitor inventory metrics to avoid overstock or shortages while maintaining supply chain efficiency.
• Implement data-driven solutions to streamline operations, reduce costs, and improve team productivity.
• Manage the development of marketing campaigns, setting pricing models and promotional offers based on competitive analysis and customer insights working cross-functionally with other specialized areas.
• Oversee distribution strategies to ensure optimal product availability in target markets.
• Develop actionable plans based on market trends, business forecasts, and organizational goals.

Supplier Partnership management:

• Act as a brand ambassador, representing the organization in partnerships and negotiations.
• Facilitate cross-functional meetings to uncover operational challenges.
• Actively participate in creating and implementing resolution plans, fostering a culture of continuous improvement.
• Build and maintain strong relationships with internal teams and external stakeholders to ensure alignment and cooperation.