Brand Manager

Marketing Planning

· Conduct joint field calls with field team to provide assistance, analyze customer needs, market trends and competitive information

· Create and develop marketing words, programs, and tools that are targeted to the achievement of business goals

· Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally

· Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc

· Prepare realistic & achievable objectives, strategies, tactics plan and business forecast for the responsible product

Product Management

· Lead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image

· Direct the product promotion and growth initiatives to attain increasing of market share

· Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines

· Work with other function management team to ensure the cross functional alignment of product strategies

· Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

· Identify the opinion leaders in the therapeutic area

· Lead to build and maintain professional relationship with KOLs

· Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products

· Develop the loyalty speakers from KOLs

Resource Control & Monitoring

· Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business

· Monitor and control marketing expenses in line with budget on monthly basis

· Modify and manage expenses allocation to regions

• Bachelor’s degree or equivalent
• Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
• Ability to translate strategies into actionable and realistic marketing actions
• Ability to lead, motivate and coordinate cross functional teams
• Solid working knowledge of healthcare environment and evolving landscape
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
• Solid knowledge on finance principles and processes
• English language proficiency verbally and in writing (for all non-English speaking countries)
• Preferred:
  • Marketing track record of success within FMCG, Media and/or Digital/IT industry
  • Field track record of success within biotech/pharmaceutical or any other industry

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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