Brand Manager
1. Brand
Strategy & Management
o Develop and implement
the overall brand strategy, annual
marketing plan and brand calendar.
o Own the brand
positioning and customer proposition across product categories.
o Ensure consistent brand
identity and communication across all marketing touchpoints.
o Build brand awareness,
consideration, preference, trial and recall among dealers, distributors, contractors, applicators, consultants, architects,
builders and end consumers.
o Monitor brand health,
market perception and competitor activities and recommend corrective actions.
2. Product Marketing &
New Product Development
o Lead new product
development, product positioning, packaging and product launches.
o Conduct market research
to identify customer needs, market gaps and emerging opportunities.
o Develop product
propositions, USPs, communication strategies and go-to-market (GTM) plans.
o Work closely with
R&D, Technical, Quality, Sales and Production teams for successful product
commercialization.
o Develop product
literature such as brochures, technical datasheets, catalogues, presentations
and digital content
3. 360° Marketing &
Communication
o Plan and execute integrated 360°
marketing campaigns across:
o ATL: Television, Print, Outdoor,
Radio, etc.
o BTL: Dealer activities, contractor
meets, exhibitions, product demonstrations, events, etc.
o Digital: Social media, Google,
website, email and other digital platforms.
o Develop communication campaigns to
strengthen brand image and drive product adoption.
o Prepare creative briefs and
coordinate with advertising, media and creative agencies.
o Manage creative development, media
planning, campaign execution and effectiveness.
o Ensure the right media mix and
optimum marketing ROI.
4. Channel & Influencer
Marketing
o Develop marketing programs for
dealers, distributors, contractors, applicators, architects, structural
consultants and other influencers.
o Design dealer engagement, loyalty,
incentive and promotional programs.
o Develop initiatives to increase
product trials, channel engagement and market visibility.
o Identify alternate channels and
new market opportunities to improve market penetration and market share.
5. Sales & Business Support
o Work closely with Sales and
Product teams to analyse sales performance, market trends and product
performance.
o Identify growth opportunities by
geography, product category, customer segment and channel.
o Provide inputs for pricing,
promotions, schemes, incentives and margin improvement.
o Develop sales-support tools,
product presentations and marketing materials.
o Support the Sales team in
achieving revenue, volume and market-share objectives.
6. Market Research &
Competitive Intelligence
o Conduct regular market research
covering:
o Customer requirements
o Competitor products and launches
o Pricing and packaging
o Distribution and channel
activities
o Promotional activities
o Market trends and customer
behaviour
o Monitor competitor marketing
strategies and identify potential threats and opportunities.
o Identify new market opportunities
and recommend actionable strategies.
7. Digital & Social Media
Marketing
o Develop and execute the brand's
digital marketing strategy.
o Manage social media campaigns and
digital brand communication.
o Create and coordinate content to
improve brand visibility, engagement and lead generation.
o Monitor digital campaign
performance and optimize activities based on results.
o Track key digital metrics and
prepare performance reports.
8. Marketing Budget & ROI
o Prepare and manage the annual
marketing budget.
o Allocate marketing investments
across brands, products, geographies and channels.
o Monitor campaign expenditure and
ensure effective utilization of marketing budgets.
o Measure marketing ROI, lead
generation, brand awareness and sales impact.
o Identify opportunities to optimize
marketing spend and improve overall effectiveness.
Knowledge&
Skills:
1. Strong knowledge of brand management, marketing strategy and product
marketing.
2. Knowledge of market research, competitor analysis and customer insights.
3. Understanding of ATL, BTL, digital and 360° marketing.
4. Knowledge of product launches, positioning and go-to-market strategies.
5. Understanding of dealer, channel and influencer marketing.
6. Strong analytical, strategic and problem-solving skills.
7. Excellent communication, presentation and negotiation skills.
8. Strong project management and stakeholder coordination skills.
9. Proficiency in MS Excel, PowerPoint and digital marketing tools.
Requirements
Experience: 5-7 years of experience in relevant experience in Brand
Management, Product Marketing, Marketing Strategy or Integrated Marketing, Revenue generation and ROI, preferably in the building materials/construction industry
Preferred Candidate Location: Local
candidates within 30 kms (Surat) from job location is preferred