Brand Manager, Belarus, Caucasus, Kyrgyzstan & Uzbekistan

Overview The role owns local brand planning and execution, turning regional category strategy into winning in-market plans. You will deliver sales, market share and profitability targets by leading campaigns, activations and innovation launches, and by building strong consumer and market understanding. You will work in a matrix environment, partnering with regional Marketing, Insights, Commercial, Supply Chain and Finance teams, and with external agencies. Responsibilities Drive Category Performance in Assigned Markets - Lead execution of category and brand strategies in assigned markets. - Deliver country business objectives, including sales, market share and profitability targets. Own Local Brand Planning and Execution - Develop and implement annual market plans aligned with regional category priorities. - Ensure flawless execution of campaigns, activations and commercial initiatives. Manage Portfolio and Innovation Deployment - Execute innovation launches, renovations and portfolio changes in assigned markets. - Identify local growth opportunities and business risks. Generate Consumer and Market Insights - Monitor consumer, shopper and competitive trends. - Translate local insights into recommendations for category growth. Lead Cross-Functional Execution - Partner with Commercial, Supply Chain and Finance teams to ensure delivery of business objectives. - Coordinate local implementation of regional initiatives. Manage Marketing Investments - Plan and monitor A&M spending in assigned markets. - Track performance and recommend optimization actions to improve ROI. Qualifications University degree in Marketing, Economics, Business or a related field 3+ years of brand management / marketing experience, preferably in FMCG Experience in annual brand planning, 360° campaigns and new product launches A&M budget management and basic P&L understanding Strong analytical skills, with the ability to turn data into insights and actions Ability to collaborate and influence in a cross-functional, matrix environment Strong project management and communication skills Ownership and results orientation Fluent in Georgian, English and Russian languages