Brand Manager / Brand Marketing Lead
ABOUT RISHIHOOD UNIVERSITY
Rishihood is India's first national
transformation university. It prepares learners to solve the big problems of
tomorrow. Our transformative education is built on three pillars:
1. Personal Impact – developing physical, intellectual,
emotional, and spiritual strength.
2. Professional
Impact – building real-world skills through industry-integrated, practice-based
learning.
3. Public Impact – fostering interdisciplinary
thinking and a commitment to nation-building.
At Rishihood, we nurture leaders
who will transform themselves, their professions, and the nation.
About the Role
This role will be directly reporting to the Assistant Director - Branding and Communications, and you will be responsible for the following responsibilities:
Collaborate with content, design, and admissions teams to ensure brand consistency
Analyze market trends, customer insights, and competitor activity
Track and optimize brand performance metrics (awareness, engagement, recall, etc.)
Collaborate with the production teams to create ads (video and static)
Work directly with our graphic designers to create brand assets (landing pages, brochures, whitepapers, posters, etc).
Manage external agencies, vendors, and partnerships per requirement
Lead storytelling initiatives across long-form and short-form video for work assigned
Desired Qualification:
4-6 years of relevant brand management experience
Agency background preferred
Work with an Ed-tech or university is a plus
Growth mindset and a “can do” attitude