Brand Manager

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As Brand Manager, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

Key Responsibility：

• Lead brand communication strategies to drive sustainable sales growth and achieve business objectives and targets.

• Design and plan marketing activities in alignment with brand strategy to enhance brand equity and market positioning. Ensure brand consistency across all touchpoints, channels and communication assets.

• Develop and execute integrated campaigns across paid, owned and earned channels to enlarge brand awareness, interest, purchase and loyalty.

• Lead the social & content ecosystem. Build sustainable social growth models across XHS, TK and other emerging platforms. Manage social agency to make sure the social ROI including budget efficiency, brand buzz, NSR and so on.

• Identify market insights and business opportunities through customer engagement and market analysis.
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• Partner closely with e-commerce, commercial, medical, IPM and agency teams.
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• Manage A&P budget planning, forecasting and spending governance.

KNOWLEDGE AND SKILLS：

JOB-HOLDER ENTRY REQUIREMENTS:

• Bachelor degree in related field
• At least 4 years of experience in personal care, beauty, FMCG or consumer healthcare marketing

COMPETENCIES:

• Strong branding and marketing capabilities
• Business results oriented – ability to perform, to budget and manage forecast
• Solid experience in marketing campaign and social ecosystem
• Project management capabilities - attention to detail & complex processes
• Proactive, positive and innovative mind
• Excellent presentation and communications skills, both written and verbal (English & Mandarin)

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at .