Brand Manager

• As Global Brand Manager, you’ll play a central role in shaping the strategy and execution of global marketing campaigns across our portfolio
• You’ll act as the brand expert, guardian and advocate for assigned projects, developing integrated marketing plans and working closely with product development, internal marketing teams and external partners to bring them to life
• This is a high-impact role at the heart of the Marketing team, with responsibility for driving strong, consistent brand execution across the business
• Manage data-driven, innovative consumer-driven marketing strategies; and oversee the tactical execution of game content launches and own go-to-market planning
• Partner with and manage cross-functional teams and game development teams to solidify plans and flawlessly execute
• Act as the steward across the multiple Cloud Imperium IPs and brands
• Conduct competitive and market analysis to aid strategic commercial planning, and post-mortem reporting on plan execution
• Work with Creative Director to deliver best in class creative executions. Creative executions you’ll be involved in managing may include, but aren’t limited to: Web, Trailers, Social Media, Promotions, and Events
• Work with and manage third party vendors, launch partners and external stakeholders
• Manage asset delivery and liaison with internal development and production
• Be a knowledge expert on our games and Star Citizen universe. Use this knowledge to identify positionings and value propositions with various target audiences. Manage how we reach those audiences and communicate this positioning creatively to them

Benefits

• Employer funded tax-free Health Reimbursement Arrangement for qualified medical expenses up to $5,000 per employee and $15,000 per family
• Flexible Spending and Dependent Care Accounts
• Paid Short and Long Term Disability Leave
• Life Insurance & AD&D coverage
• 401(k) Plan with up to 4% company match
• Pet Insurance
• Discounted Gym Membership through CIGNA
• Yearly Flu-shot Clinic
• Employee Resource Groups for traditionally underrepresented groups, minorities and allies
• Full Medical, Dental and Vision coverage (100% free for employee level coverage and subsidized for dependents)

• Has taken AAA titles from planning stages through to live release and beyond
• Experience in a brand marketing role, ideally in the gaming sector
• Extensive knowledge of brand management and positioning and can craft compelling consumer propositions to varied audiences
• Able to work with other teams and disciplines to complement and support each other’s plans and objectives
• Extensive knowledge of video games and their respective communities
• Be an independent thinker who can make convincing, information-based decisions
• Proactively identify opportunities to enhance marketing and communication strategies to the next level
• Detail-oriented and driven to organize and re-prioritize tasks and decisions under regularly shifting requirements and deadlines