Brand Manager, Creator - Led Growth & Partnerships

Key Responsibilities

• Build and lead an integrated creator strategy across paid, organic, earned, seeding, UGC, and affiliate.

• Own creator sourcing across macro, mid-tier, and micro influencers, building the right talent mix for awareness, credibility, community, and conversion.

• Own all UGC and influencer briefing, ensuring creators receive clear, compelling direction that supports brand, campaign, and commercial priorities.

• Manage creator programs end to end, from vetting, contracting, and relationship management through content delivery and performance measurement.

• Partner with Creative to develop scalable content frameworks that balance strong brand storytelling with platform-native performance.

• Use data to evaluate impact across reach, engagement, traffic, conversion, revenue, ROAS, and ROI.

• Identify emerging creators, platforms, formats, and cultural opportunities that can drive incremental growth.

• Partner with Digital to grow creator affiliate programs, including ShopMy and TikTok Shop.

• Identify and lead strategic brand, talent, and cultural partnerships that introduce FAB to new audiences.

• Own the creator and partnership budget, optimizing investment based on performance and business priorities.

• Manage agencies and external partners against clear objectives and high standards of execution.

• Partner across Brand, Creative, Digital, Growth, Social, and PR to deliver connected programs and clear results.

• 3-5 years of experience across influencer marketing, creator partnerships, UGC, affiliate, PR, brand, or growth marketing.

• Proven experience sourcing and managing creators across macro, mid-tier, and micro influencer communities.

• Demonstrated experience developing creator and UGC briefs that translate brand strategy into effective content.

• Proven ability to connect creator activity to customer acquisition, conversion, and revenue growth.

• Strong analytical skills and experience working with metrics such as ROI, ROAS, traffic, and conversion.

• Strong brand and creative instincts, with the ability to guide talent, storytelling, and content.

• Experience managing budgets, agencies, contracts, and external partners.

• Strong cross-functional leadership, communication, and presentation skills.

• Deep knowledge of the creator landscape, affiliate platforms, and evolving social behavior.

• Beauty, skincare, wellness, or consumer brand experience is preferred.

Starting Pay/Salary Range: $85,000 –$ 122,200

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Qualified individuals will not be disadvantaged based on being unemployed.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.