Brand Manager Crypto Casino

We are considering candidates based in Europe.
Project: Crypto Casino
ABOUT THE ROLE
We're looking for a Senior/Lead Brand Manager to join a new Crypto Casino project targeting Tier 1 markets.
The brand strategy and positioning have already been defined. Your primary mission will be to transform them into a strong, recognizable, and consistent brand presence across all channels.
This is an execution-first role with a strong focus on creativity, storytelling, and hands-on execution.
KEY RESPONSIBILITIES
Develop and execute the social media and content strategy, including tone of voice and content planning.
Create and maintain brand assets, including the brand book, presentations, partnership materials, and brand guidelines.
Own the brand side of Influencer, KOL, and Community initiatives (non-performance marketing).
Ensure brand consistency across Growth, CRM, Affiliate, and Creative teams.
Build and maintain a cohesive brand presence across all platforms.
KEY KPIs
Brand Awareness (mentions, PR coverage, external publications)
Brand Perception (brand research and positioning alignment)
Social Media Engagement (growth, engagement, reach)
Community Growth (social media and crypto community engagement)
COMPANY & WORKING CONDITIONS
Employment Type: B2B Contract
Work Format: Remote
Schedule: Monday–Friday, 10:00 AM–7:00 PM
Team Size: ~20 people (Marketing team: 4 specialists)
Reporting To: CEO / Founders
Stage: Early-stage startup, product launch planned for 2026
WHO WE'RE LOOKING FOR
Must-have
3+ years of experience as a Brand Manager or Brand Lead.
Experience in iGaming, crypto, fintech, or other highly competitive digital industries.
Strong visual taste and a deep understanding of brand aesthetics.
Experience creating brand assets from scratch (brand guidelines, presentations, brand documentation).
Hands-on mindset with a strong focus on execution, not just strategy.
English proficiency: Upper-Intermediate or higher.
Nice to Have
Experience with crypto casino or sportsbook/betting products.
Experience launching a brand from the ground up.
Experience working with Tier 1 markets (US, UK, Canada, Australia).
Experience collaborating with KOLs, streamers, and crypto communities.
Strong portfolio showcasing successful brand campaigns.
IMPORTANT
This role is not focused on performance marketing.
We're looking for a brand builder—someone who can not only define a brand vision but also bring it to life through execution.
WHAT WE OFFER
Competitive compensation (discussed individually).
Opportunity to grow into the Head of Brand role.
If you're passionate about building brands that people notice, talk about, and remember—we'd love to hear from you.