Brand Manager

The Opportunity

At Dare Foods, a leader in specialty crackers in the US, a marketing career presents a distinctive opportunity for you to shape strategies and assume the role of a general manager for your brands. As the Brand Manager, you will lead the development of brand strategy, marketing programs, and consumer-centric innovation. You will collaborate closely with Sales to drive effective shopper marketing programs, and with external agencies and internal partners to create and execute effective plans to drive business growth and profit. This role requires strategic thinking, leadership, an entrepreneurial mindset and a strong CPG marketing skillset. This is a unique and exciting opportunity for an experienced marketer who wants to create winning brand plans, bring them to life, and deliver strong results.

This position is based in Chicago, Illinois. Dare offers a hybrid working model, where time will be split 3 days in-office and 2 days at-home.

Key Responsibilities

Marketing strategy

Setting brand strategy grounded in fact-based consumer insights, including target, positioning, and objectives
Assessing and diagnosing brand performance drivers, identifying insights, and developing effective growth strategies

Marketing execution

Leading agencies and internal stakeholders to create and execute integrated marketing support including consumer promotions, shopper marketing programs,digital media campaigns, partnership programs, new or refreshed package designs and other marketing programs and materials

Business management

Identifying opportunities for portfolio growth and optimization, and mitigating risks, including developing the annual business plan and growth projections and presenting to senior leadership for alignment
Managing the P&L to deliver against growth and profit targets

Innovation

Working with the R&D and Innovation teams to create a robust innovation pipeline driven by consumer trends
Leading cross-functional teams to bring product and packaging innovations and renovations to market

Who are we looking for?

Post secondary Degree or Diploma in a Business or related area
5+ years of CPG Brand Management experience in the US market with a successful track record of delivering on targets
Experience managing a brand P&L, leading cross-functional teams, working with shopper marketing programs, and leveraging data and research to identify insights and develop winning strategies
Proven proficiency in Microsoft Office and SPINS data. Exposure to COGNOS and Vena an asset
A winning attitude including being results-driven, collaborative and curious with the ability to work in a fast-paced environment