Brand Manager
Brand Strategy & Planning:
Develop, implement, and manage the annual marketing plan and brand strategy in line with company objectives.
Define brand positioning, messaging, and identity to ensure a consistent and compelling brand voice across all channels.
Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing return on investment (ROI).
Conduct market research, consumer insights analysis, and competitor tracking to identify challenges and opportunities for growth.
2. B2C Marketing Execution (Online & Offline):
Digital Marketing: Oversee the company's digital footprint, including social media strategy, content creation, community management, and email marketing campaigns.
Offline Marketing: Plan and execute traditional marketing initiatives, including trade marketing activities, point-of-sale (POS) material development, consumer promotions, and local events.
Campaign Management: Lead end-to-end integrated marketing campaigns from concept and briefing to execution and post-campaign analysis.
3. Agency & Vendor Management:
Serve as the primary point of contact for all external marketing agencies (e.g., creative, digital, media buying, PR).
Write clear, concise, and inspiring briefs for agencies and ensure deliverables are on-brand, on-time, and within budget.
Evaluate agency performance and build strong, collaborative relationships to drive results.
4. Performance Analysis & Reporting:
Define key performance indicators (KPIs) for all marketing activities.
Monitor, analyze, and report on the performance of marketing campaigns and brand health metrics.
Provide regular, insightful reports and strategic recommendations to the Administration Director.
Requirements
Experience: A minimum of 4-5 years of proven experience in a brand management or senior marketing specialist role.
Industry Background: Previous experience in the FMCG or Pharmaceutical industry is strongly preferred.
Marketing Expertise: Demonstrable experience in developing and executing comprehensive B2C marketing strategies covering both online (social media, digital ads, content) and offline (trade marketing, activations, POSM) channels.
Independent Worker: A proactive, resourceful, and self-motivated individual with a proven ability to work independently, manage priorities, and take full ownership of projects.
Agency Management: Solid experience in managing external agencies, writing effective briefs, and evaluating creative work.
Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret data and translate it into actionable insights.
Communication: Excellent written and verbal communication skills in both English and Arabic.
Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
Location: Ability and willingness to work on-site at our facility in Badr City.