Brand Manager, development and portfolio strategy – Marcelle

Groupe Marcelle is currently looking for a Brand Manager, development and portfolio strategy – Marcelle for a permanent full-time position.

Reporting to the Marketing Director, Marcelle, the Brand Manager will be responsible for actively participating in product development and driving the brand's innovation and launch strategy. The candidate will draw on her/his analysis of category performance, products and profitability to effectively manage the portfolio and product life cycles. The person will also manage a variety of relationships with internal and external collaborators

A CAREER SIGNED GROUPE MARCELLE
At Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.

Work Location

400 Sainte-Croix Avenue, Saint-Laurent (Quebec)
Hybrid work mode – three (3) days per week in the office

Why choose Groupe Marcelle?

A growing Canadian company
A stimulating environment where boldness, empowerment, and partnership are encouraged
A human and committed team made up of passionate people moving forward together

Benefits matching your talent

Competitive base salary
Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
Medical and dental insurance
Health and wellness spending account
Retirement plan and Tax-Free Savings Account (TFSA)
Telemedicine services
Employee Assistance Program
Performance bonuses
Paid holidays during the Christmas season
Paid time off for your birthday
Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
Free access to our on-site gym at headquarters

Exclusive Head Office benefits

Large free outdoor parking lot (paid indoor parking option available)
Easily accessible by foot from Du Collège metro station

YOUR RESPONSIBILITIES WILL BE

Develop sound business plans that will deliver incremental brand profits
Have an in-depth understanding of the portfolio and make recommendations to improve the offering
Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure continued brand growth
Work with innovation and R&D teams on new product and limited-edition launches, considering market trends and consumer needs while building a balanced and profitable brand portfolio
Work closely with sales, purchasing, logistics, marketing, and finance departments to develop business cases on the new launches.
Be able to present recommendations to Senior Management
Work with the Senior Brand Manager to recommend pricing, margins, distribution strategy, sales forecasts, discontinuations, exit strategy, etc.
In collaboration with cross-functional teams, inform 360 plans to support launches and promotional executions, including displays, POP, media plan, PR, social media content, website, newsletters, etc.
Collaborate in promotions and campaigns creation that are relevant to the brand and will help strengthen the core business.

WE WOULD LIKE TO MEET YOU IF YOU HAVE

Bachelor's degree in communications and/or marketing or related field
At least five (5) years experience in marketing and communications, ideally in cosmetics or other related fields in the consumer goods industry
Strong ability to analyze and synthesize data to provide clear direction for brand innovation and launches.
Experience in market data analysis (e.g., Nielsen) and sales analysis tools
Good knowledge of Microsoft Office suite (Word, Excel, PowerPoint)
Ability to interpret financial data (P&L, pricing analysis, etc.)
Knowledge of the Canadian cosmetics market, drugstore retailers and/or global trends (Strong asset).

AND IF YOU ARE

Passionate about cosmetics and skin care
Curious, daring, positive and collaborative
Organized, autonomous and able to take initiative
Able to manage multiple priorities and tight deadlines
Agile and flexible.

The task and responsibilities listed above are summaries and indicatives.