Brand Manager

Ebb & Flow is hiring!

At Ebb & Flow Group, we don’t just serve up great food—we dish out brands that make waves.

From award-winning restaurants like one Michelin-starred Willow, to innovative dining concepts like Casa Vostra, Carlitos and temper. Wine Room & Lounge, we’re all about pushing boundaries to delight and satiate. We’re looking for a Brand Manager to help take our brands to the next level.

If you’re a social-first marketer with min. 5 years of experience in F&B, retail, or lifestyle—someone who can think strategically, run 360° marketing campaigns and translate brand vision into scroll-stopping, results-driven activations—we want to hear from you.

What you’ll be doing:

Brand & Campaign Management

• Lead the strategy and end-to-end execution of consumer-first integrated marketing campaigns, balancing brand and commercial objectives
• Act as a brand guardian, ensuring consistency across channels and activations for assigned brands across digital, social, PR and retail touchpoints
• Work closely with in-house and external creative teams and agencies to deliver best-in-class marketing assets and content
• Manage budgets, timelines, and stakeholders across multiple projects

Social Media, Digital & CRM Marketing

• Own the social media presence of assigned brands—driving strategy, content calendars, and day‑to‑day execution

• Capture engaging, on‑brand iPhone content (Reels, Stories, BTS moments),and where required, lead the briefing and art direction for videographers and/or external video partners

• Oversee community management and platform growth across Instagram and TikTok etc

• Report on social media performance, tracking engagement and conversion metrics to optimise campaigns
• Keep a pulse on industry, media and social trends—what’s next, what’s working, and what we should ditch
• Manage CRM initiatives, ensuring effective customer segmentation, retention, and loyalty strategies
• (Bonus) If you’ve run performance marketing campaigns, or have a basic understanding of it, that’s a plus!

PR, KOL & Partnerships

• Develop and execute earned media strategies, including press outreach and events
• Identify and manage KOL relationships and media opportunities, collaborating with external agencies where relevant
• Build relations with media, industry partners, and collaborators to amplify brand reach

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Min. 5 years of marketing experience in F&B, retail, or lifestyle
• Fluent in English (written & spoken)

Who You Are

• A strategic and creative marketer who can balance big-picture vision with attention to detail and high degree of ownership
• Organised with strong project management skills, able to multitask and work under pressure or ambiguity
• Curious, plugged into the latest market and consumer trends, including use of AI tools and platforms
• Comfortable with data and digital platforms such as Instagram, TikTok, Meta Business Suite, Google Analytics, able to translate numbers into actionable insights
• Skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator or Premiere Pro
• Agency experience preferred