Brand Manager

Brand & Marketing Strategy

• Develop and implement integrated marketing strategies aligned with the brand’s market entry and growth objectives.
  
• Build brand positioning, messaging, and go-to-market plans suitable for the UK automotive market.
  
• Ensure consistent brand identity across all marketing channels.
  

Campaign Management

• Plan and execute national and regional marketing campaigns (online and offline).
  
• Manage product launch campaigns, tactical promotions, and seasonal activities.
  
• Track campaign performance and optimise based on data and insights.
  

Digital & Performance Marketing

• Oversee digital marketing activities including social media, website, CRM, paid media, and content marketing.
  
• Work closely with agencies to deliver effective digital and performance-driven campaigns.
  
• Monitor key metrics such as leads, traffic, conversion, and ROI.
  

Dealer & Local Marketing Support

• Support dealer network marketing activities, including local campaigns, POS materials, and events.
  
• Provide marketing guidelines, toolkits, and best practices to local partners.
  

Market & Consumer Insights

• Conduct market research and competitor analysis to inform strategy and decision-making.
  
• Analyse customer behaviour, trends, and feedback to continuously refine marketing approaches.
  

Budget & Agency Management

• Manage marketing budgets effectively, ensuring cost control and return on investment.
  
• Coordinate with creative, media, PR, and digital agencies to deliver high-quality outputs.
  

Requirements

Essential

• Proven experience in a marketing role, preferably within the automotive, FMCG, or consumer brands sector.
  
• Strong experience in brand building, campaign management, and digital marketing.
  
• Experience working with agencies and managing multiple projects simultaneously.
  
• Strong analytical skills with the ability to translate data into actionable insights.
  
• Excellent communication and stakeholder management skills.
  

Desirable

• Experience supporting a new brand launch or market entry.
  
• Experience working in an international or matrix organisation.
  
• Automotive industry knowledge and understanding of dealer networks.