Brand Manager

A UK insurer based in the south-east is seeking a Brand Manager on a 12-month fixed-term contract. This role can be fully remote with 1-day a month in the office.

For this role, you'll need to be a pure brand specialist / strategist. And not a broad marketer.

Responsibilities:

• Ownership of the brand strategy, positioning and growth agenda covering all brands in the group
• Turn market insight into a clear, compelling brand strategy
• Developing the brand proposition, communication strategy and activation plans
• Identifying opportunities to drive growth
• Work with different stakeholders and shape strategy through to execution
• Work with agencies and cross-functional teams to bring your brand to life
• Manage brand budget and making decisions on where to invest for maximum impact
• Working closely with Sales, Commercial, Insights, Innovation and other teams to make the brand successful
• Tracking performance, learning quickly and adapting the plan as you go

Requirements:

• Strong B2B / B2C brand marketing experience, ideally at Brand Manager / Senior Brand Manager level
• Ideally financial services and/or insurance however other industries would be considered
• Candidates need to UK based
• Someone who has experience developing and executing brand strategy, not just managing campaigns
• A brand specialist is essential for this role
• Someone comfortable working with ambiguity
• Strong project management and stakeholder management skills
• Confident working with agencies and external partners
• Curious, creative and genuinely excited by consumers and brands
• Energetic, ambitious and entrepreneurial in your approach
• For this role, you'll need to be a pure brand specialist / strategist. And not a broad marketer.

£60-70,000 - 12-month fixed-term contract

Fully remote