Brand Manager (Fertilizer)

Develop and execute comprehensive marketing strategies and plans to drive sustainable growth across the assigned crop portfolio, with clear focus on sales, profitability, and business growth.
Lead marketing strategy from planning through execution, including trade promotions, consumer promotions, and other commercial activation initiatives.
Take full ownership of P&L, revenue, and market share performance for the assigned portfolio.
Support brand strategy development by defining brand identity, positioning, and brand direction, and translating these into clear brand guidelines.
Define customer segmentation and optimize the SKU portfolio, including future product innovations, in collaboration with Agronomy and R&D teams.
Monitor market trends, competitor activities, pricing, and product positioning to identify opportunities and develop appropriate actions.
Conduct market research and translate consumer, customer, and market insights into actionable marketing strategies and execution plans.
Work cross-functionally with Sales, Agronomy, R&D, and other relevant teams to ensure effective implementation of marketing initiatives.

Bachelor's degree or higher in Marketing, Business Administration, or a related field.
3–5 years of experience in Marketing, Brand Management, or a related commercial role; FMCG experience is highly preferred.
Strong knowledge of brand management, sales, and business development, with a solid understanding of P&L management and basic financial principles.
Experience in market research, consumer insights, and translating data into actionable strategies and execution plans.
Understanding of both offline and online media channels and their applications in marketing campaigns.
Entrepreneurial mindset with strong leadership, ownership, and results-oriented approach.
Strong analytical and problem-solving skills with a data-driven mindset.
Excellent presentation, negotiation, and stakeholder management skills.
Strong written and verbal communication skills.
Ability to work effectively under pressure in a dynamic and fast-paced environment.
Good command of English, both written and spoken.
Proficient in Microsoft Office and presentation tools.

See also