Brand Manager - FMCG

Job Description:

- Drive brand strategy, positioning, and consumer communication across channels.

- Develop and execute monthly and quarterly brand plans aligned with business objectives.

- Translate consumer insights and market research into impactful marketing campaigns.

- Create creative briefs and collaborate with creative agencies, designers, and internal stakeholders.

- Own the end-to-end content creation process for social media, website, marketplaces, and performance marketing.

- Manage content production, photoshoots, video shoots, timelines, budgets, and quality.

- Ensure consistent brand identity and messaging across all customer touchpoints.

- Work closely with Product, Sales, Performance Marketing, and Growth teams to execute integrated campaigns.