Brand Manager

Description

Lead the development and execution of Gathern’s brand strategy to ensure a consistent, differentiated, and compelling brand presence across all touchpoints, while strengthening market positioning, customer perception, and long-term brand equity.

Key responsibilities

• Own and execute brand strategy and rollout of integrated brand campaigns.
• Own media planning alignment with agencies across digital, offline, and performance channels.
• Manage influencer strategy, including selection, partnerships, and performance tracking.
• Oversee brand research, including tracking studies, consumer insights, and competitive analysis.
• Monitor brand health metrics such as awareness, TOM, consideration, and usage.
• Work closely with the creative manager to ensure campaign ideas are executed effectively.
• Manage agency relationships across media, sponsorship, influencer, and research partners.

Requirements

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience: 5–8+ years in brand management, marketing, or related roles.