Brand Manager - Home Care

Salary Range : 53100 - 59000

The Job Purpose

To own the long-term vision, P&L health, and strategic growth of the brand. This role defines where to play, and how to win by designing multi-year brand growth plans and ensuring brand superiority across the Northern Europe Hub (UK, DK, SE, NO, FI, IE).

Key responsibilities:

Strategic Growth & Planning:

• Own the Home Care brand growth plan (BGP): Design, deliver and keep up to date, the 3-year strategic roadmap for the Hub, identifying category white-space opportunities and setting the long-term vision.

• Define must-win battles: Translate consumer trends and cross-market insights into commercial opportunities that define the brand's focus and resource allocation.

• Portfolio management: Act as the guardian of the brand architecture, ensuring the Hub’s portfolio mirrors Global/Division consistency, with a highly productive assortment, while maximizing local relevance.

• Knowledge of all elements of portfolio: Work closely with Consumer Affairs and Insights to identify any areas of opportunity, or challenges unique to the portfolio of products you are working with.

Brand Building & Innovation Definition

• Brand Messaging & Campaign Hierarchy: Ensure the strategic direction of brand communication is aligned to global expectations, ensuring effective implementation across the Attention, Consideration, Purchase, Loyalty (ACPL) framework.

• Innovation Pipeline Support: Responsible for alignment with Division on the mid to long term innovation for NE Hub; working closely with the Innovation Excellence & Execution (IEE) team to ensure successful launches for all elements of Innovation.

• Owner of Media briefing: Responsible for media briefing documents. Ensuring all elements of brand building, ideation, strategy, promotion calendars & channel recommendations are covered within briefing documents, and shared with relevant internal stakeholders and external agencies.

P&L Ownership & Commercial Performance

• Financial ownership: Own the brand’s P&L, driving top-line growth, through strategic pricing, margin management, and investment prioritization.

• Brand Health: Own and improve all elements of brand health, from market share and penetration, to distribution and frequency. Maintaining a clear oversight of category dynamics and competitor activity.

• Budget Strategy: Define the strategic allocation of the Advertising & Promotion (A&P) budget to align with growth priorities and ensure resources are directed toward high-ROI activities.

Required Skills & Competencies:

• Strategic Thinking: Ability to grasp broad commercial approaches and deeply understand global Brand Equity and Category strategies.

• Financial Acumen: Deep understanding of P&L dynamics, pricing strategies, and margin improvement initiatives.

• Cross-Functional Leadership: Act as the strategic lead, guiding teams like Innovation Execution Excellence (IEE), Omni Shopper, and Media to execute the vision.

• Execution Feasibility Acumen: Proven ability to translate strategic vision into operationally viable plans, leveraging mastery of commercialization processes (SKU logic, launch critical path) to ensure zero-defect execution.