Brand Manager, Home Care Innovation
Description
Job Title: Brand Manager, Innovation
As a Home Care Innovation Brand Manager, you will lead the ideation, development and execution of category innovation from vision setting and early opportunity assessment through to final readiness! This role requires people-centricity, strategic thinking, creativity, project management skills and the ability to lead and influence a global, cross-functional team.
Responsibilities:
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Develop innovation pipeline: Develop a robust 3+ year growth grid, identifying white space business & product gaps and opportunities in line with people & strategic priorities
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Be people-obsessed: Keep your finger on the pulse of emerging trends across categories and competitive activities to identify unmet people needs & bring the consumer front and center to all initiatives. Seek ways to get continually closer to people in how CP brings innovation to market.
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Drive consumer research: Partner with Insights team to develop learning plans against business & research objectives, leading qualitative & quantitative research, developing compelling opportunities, jobs to be done, solutions & concepts
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Lead innovation projects: Lead a cross-functional team (including Sales, Brand Marketing, Global Marketing, Finance, R&D, Supply Chain, Legal, Packaging, Design) to drive strategic priorities and ensure flawless execution of innovation through the stage gate process
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Influence cross-functional stakeholders and leaders: Design and deliver recommendations and updates to gain project buy-in, share learnings and growth plans
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Handle agency partnerships: Lead partnerships with external agencies to amplify innovative thinking that takes new opportunities to the next level
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Embed a culture of innovation: Be an inspiring leader within the company; driving new marketing practices, ways of thinking & technology adoption
Required Qualifications:
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Bachelor’s degree
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8+ years of commercial experience (finance, sales, marketing etc) with at least 3 of those years in Marketing/Innovation OR 6+ years with an MBA
Preferred Qualifications:
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Innovation experience
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Experience working in consumer product goods
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Demonstrated creativity, curiosity and strategic thinking skills
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Results-oriented and strong ability to influence others
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Able to work on multiple projects at a time while delivering strong results