Brand Manager - Loose Leaf Tobacco

Swedish Match North America LLC, develops, manufactures, and sells quality products with market leading brands such as ZYN nicotine pouches and other smokeless tobacco products. Our vision is “A world without cigarettes,” and our mission is to provide adult consumers with alternatives that are enjoyable but have a lower risk than smoking. We are one of the fastest growing consumer-packaged goods (CPG) producers and ZYN is the number one selling nicotine pouch in the US. In order to continually promote and create innovative products that support our vision we are currently seeking a Brand Manager in Richmond, VA.

The Brand Manager plans, leads and coordinates the marketing & product management in accordance with budgeted objectives. Develops and manages the execution of both short and long-term marketing plans and programs to ensure profit growth and execution. S/He ensures that market intelligence is received.

MAJOR RESPONSIBILITIES AND ACCOUNTABILITIES

• Leads all activities relating to product management including pricing, promotion, product, packaging, advertising, product/line extensions and innovation.
• Tracks and anticipates competitive activity and legislative influences/policies and develops appropriate response strategies.
• Continually drives opportunities to improve profitability through a strong understanding of the manufacturing processes, costs and implications.
• Develops, directs, and measures execution of strategic 1-3 year Long Range Plans in order to attain volume, market share and profit commitments.
• Continually strives to understand the driving consumer insights through market knowledge, consumer research, and syndicated & internal data and relates those insights to plans, strategies and tactics.
• Works cohesively with Advertising and/or Promotional agencies to ensure smooth and strategically relevant communication is being disseminated in the market.
• Continually drives to revitalize product/equipment portfolio through line extensions, innovation platforms and customer product development.
• Analyzes all market intelligence and monitors competitive developments and responds as needed.
• Communicates brand strategies to trade marketing, sales, R&D and other departments as needed.
• Lead, coach and develop direct reports.