Brand Manager - Mainstream Multibrand

Due to the 104 word count limit, please check our LinkedIn post for the full Job Description. ⭐

PURPOSE OF JOB:
The Brand Manager – Multi-Brands is responsible for driving brand growth and marketing execution for assigned brands within the portfolio. Reporting to the Portfolio Manager, this role translates the overall portfolio strategy into clear brand plans, campaigns, innovations, and consumer initiatives that strengthen brand power, penetration, market share, and value share.
As the brand owner for assigned brands, the Brand Manager leads end-to-end brand planning and execution, including campaign development, media planning, creative adaptation, consumer activation, innovation support, and performance tracking. The role works closely with cross-functional teams, regional/global stakeholders, and agency partners to deliver locally relevant plans with strong commercial impact.

MAJOR ROLES & RESPONSIBILITIES:

• Brand Strategy & Growth

• Marketing Campaign Development & Execution

• Performance, Budget & Learning

• Innovation & Portfolio Support

• Stakeholder Management

EXPERIENCE:
5+ years of marketing experience, preferably in FMCG, consumer goods, alcoholic beverages, lifestyle, or other fast-moving consumer categories.
Experience in brand management, campaign development, and through-the-line marketing execution.
Experience managing multiple brands, product lines, or consumer segments is preferred.
Experience working with global or regional teams is preferred.
Experience in innovation, new product development, or portfolio extension is a plus.
Experience working with Sales, Trade Marketing, Finance, Procurement, Supply Chain, and external agency partners.
Good command of written and verbal English communication.

EDUCATION / QUALIFICATIONS
Bachelor’s degree required.
Degree in Business, Marketing, Communications, or related field is preferred.

JOB-RELATED KNOWLEDGE & SKILLS
Strong brand ownership mindset, with the ability to manage assigned brands from planning to execution.
Strong business acumen and ability to connect brand plans with commercial outcomes.
Good understanding of consumer insights, category dynamics, competitors, and channel realities.
Strong creative judgment and ability to deliver distinctive, locally relevant campaigns.
Strong project management skills with the ability to manage multiple brands, timelines, and stakeholders.
Strong communication, collaboration, and influencing skills.
Strong analytical skills, including the ability to interpret market data and campaign performance.
Experience with Nielsen retail data or similar market data tools is preferred.
Strong ownership, resilience, and focus on results.

Due to the 104 word count limit, please check our LinkedIn post for the full Job Description. ⭐