Brand Manager
Description
Major Accountabilities:
Define brand strategy with local management and global marketing, and turn it into clear tactical plans
Lead Integrated Brand Team and Launch Team content, and drive excellent execution
Develop compliant, high-impact promotional and omnichannel campaigns
Own brand budgets, forecasts and marketing mix to maximise return on investment
Gather market and customer insights to spot new growth opportunities
Track brand performance and the external environment, and act quickly to stay on course
Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment
Requirements
A university degree in life sciences, marketing, business or a related field
At least 2 years of brand management or marketing experience in the pharmaceutical industry
A strong understanding of pharma markets, customers and healthcare systems
A proven track record of building and delivering brand strategies and plans
Strong financial skills and experience managing budgets
Confidence leading across functions and managing stakeholders in a matrix organisation
A strategic, analytical and data-driven mindset
Experience using digital and AI tools in your day-to-day work