Brand Manager, Oral Care Innovation

As a Tom’s of Maine portfolio Innovation Brand Manager, you will lead the ideation, development and execution of Oral Care (Kids Toothpaste, Mouthwash, Toothbrush) innovation from vision setting and early opportunity assessment through to final readiness! This role requires people-centricity, strategic thinking, creativity, project management skills and the ability to lead and influence a global, cross-functional team.

Responsibilities:

1. Strategic Innovation & Pipeline Development

• Develop a robust 3+ year innovation growth grid, proactively identifying white space opportunities, business gaps, and product solutions that align with strategic priorities.

• Maintain a "people-obsessed" focus by monitoring emerging category trends and competitive activity to pinpoint unmet consumer needs and bring the consumer perspective to the forefront of all initiatives.

• Lead the development of the innovation pipeline, continually seeking new ways to get closer to people in how CP brings new solutions to market.

• Embed a culture of innovation across the organization by championing new marketing practices, ways of thinking, and technology adoption. Be an inspiring thought leader within the company.

2. Research, Insights, and Value Creation

• Drive consumer research by partnering with the Insights team to develop robust learning plans, leading both qualitative and quantitative research efforts.

• Translate research findings into compelling "jobs to be done," solutions, and concepts that create perceivable consumer value.

3. Project Leadership & Cross-Functional Execution

• Lead complex innovation projects by orchestrating a high-performing, cross-functional team (including Sales, Brand Marketing, R&D, Supply Chain, Finance, Legal, Packaging, and Design).

• Ensure flawless execution of innovation projects through the stage-gate process, consistently delivering strong results across multiple simultaneous initiatives.

• Influence and gain buy-in from cross-functional stakeholders and senior leaders by designing and delivering clear, impactful project updates, recommendations, and growth plans.

• Lead partnerships with external agencies and vendors to amplify innovative thinking and accelerate new opportunities to the next level

Required Qualifications

• Bachelor’s degree.

• 8+ years of total commercial experience (e.g., Marketing, Sales, Finance), with at least 3 years specifically in Marketing or Innovation roles.

Preferred Qualifications

• 6+ years of relevant experience, including an MBA.

• Prior experience in Consumer Packaged Goods (CPG).

• Demonstrated creativity, curiosity, and strategic thinking skills.

• Proven results-orientation and a strong ability to influence cross-functional partners and senior leadership.

• Exceptional organizational skills with the ability to manage multiple complex projects simultaneously while maintaining delivery excellence.

• Demonstrated ability to drive data-driven decision making, effectively storytelling with data and translating complex insights into compelling narratives that influence stakeholders and secure buy-in.