Brand Manager – Personal Hygiene (Premier & Carex)
Job Title: Brand Manager, Personal Hygiene
Job Responsibilities:
- Contribute to the creation and development of brand strategy to grow brands market share volume/value and profitability; and oversee strategy implementation.
- Support the delivery of overall budgeted profitability of the brand by developing solid brand strategies that grow and sustain brand performance.
- Monitor and report the regional brand’s performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
- Explore & exploit new growth opportunities for the brand. Initiate and lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
- Collate local consumer insights and output from research plans to feed into the development of the brand strategy
- Define pricing policy for products within the brand portfolio in the Region Develop regional communication material aligned to the brand strategy and that support the delivery of CBU brand plans
- Participate actively in company-wide initiatives as required – e.g. Margin Improvement
- Proactively identify sources and resource needs to support brand growth
- May require
Significant in-country and regional travel
International travel
Flexibility to work on weekends
Qualifications Experience
Bachelor Degree
5-7 years demonstrated experience in Brand Management
Professional Qualification in Marketing is essential
IT savvy including the use of MS Office Suite of Applications
Capabilities/Technical skills
Consumer Champion
Insight generation (Developed)
Communication (Proven strength)
Digital (Proven strength)
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds because your unique perspective helps us develop brands and create new products for our consumers.
If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
We're dedicated to creating an inclusive environment and we welcome applications from everyone
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