BRAND MANAGER (PHARMACY RX)

Propose, develop, prepare, lead, coordinate, perform and monitor realisation of brand marketing strategy, tactics and activities, and thus realise plans in an economical way and with optimal efficiency.Present and promote Krka’s brands and Krka with effective marketing skills Propose, prepare and develop marketing strategies and tactics for brands and ensure their implementation through regular controls and evaluations Propose, plan and prepare marketing activities for brands and ensure their implementation through regular controls and evaluations Plan, organise, perform and report marketing events and hold brand and product portfolio presentations for customers Plan, perform and report individual visits to important customers for the therapeutic area Propose, plan and prepare promotional materials based on materials prepared in Headquarters, adjusted according to the local situation and needs Cooperate with suppliers in marketing activities, advertising, production of promotional materials and tools for the best economical interest of Krka Prepare and provide educational materials, trainings and seminars related with brands and brand marketing for field force employees taking into account rational consumption of all resources Establish, develop and maintain good contacts with the leading personalities in the therapeutic field through regular individual visits Use all available data for the evaluation of marketing strategy, tactics and performance of marketing activities and decision taking Ensure that all marketing activities, materials and actions undertaken are consistent with valid rules, regulations and codes Ensure rational use of promotional resources (financial and material) within the approved budget to achieve optimal results in an economical way and with optimal efficiency Ongoing monitoring of activities of the competition (incl. price monitoring), situation on the market and market development trends, report on them and suggest corresponding activities Keep current with treatment doctrines and new developments in the health-care segment, and the latest clinical data on the assigned product and its development Keep current with the regulations related with marketing, medicines, medicinal and other products promoted and with activities of health care authorities