Brand Manager - Premium Products - FMCG

Role & responsibilities:

Developing and executing strategies to build, strengthen, and manage prestige range brand.

Key Focus Areas:

- Brand Strategy Development and Implementation

- Integrated Marketing Campaigns

- Product Branding and Launches

- Trade marketing

- Brand Identity Management

- Packaging Development

- Product Pricing

- Product Launch and Go-to-Market Strategy

- Competitive Analysis

- Brand Performance Tracking and Analysis

- Stakeholder Communication

- Agency and Vendor Management

Preferred candidate profile:

- 5+ years of experience in brand management, marketing, or related roles for premium categories within sector

- Strong understanding of branding principles, strategies, and best practices

- Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions

- Experience developing and executing integrated marketing campaigns across multiple channels

- Passion for branding, technology, and innovation, with a customer-centric mindset to deliver exceptional brand experiences

- Strong knowledge of MS Office especially MS Excel and MS PP is must

Perks and benefits:

- Performance based incentives

- Pls Note -Alternate saturdays are working