Brand Manager Q3 2026

Key Responsibilities

Develop and implement comprehensive brand strategies aligned with business objectives.
Ensure brand consistency across all marketing channels, communications, and customer touchpoints.
Coordinate cross-functionally with internal teams to ensure alignment on brand-related initiatives.
Monitor and analyze brand performance, campaign effectiveness, and return on investment (ROI).
Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive positioning.
Plan, execute, and evaluate ATL, BTL, and TTL marketing campaigns.
Manage influencer marketing campaigns and brand activation initiatives.
Oversee SEO, digital analytics, and performance optimization activities.
Manage media planning, buying, and marketing budgets effectively.
Track competitor activities and recommend strategies to strengthen market position.
Prepare regular reports and present marketing performance insights to management.

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
2–5 years of experience in Brand Management, Marketing, or a related role.
Experience within the FMCG, Food & Beverage, Quick Service Restaurant (QSR), or Marketing Agency sectors is highly preferred.

Strong understanding of branding principles and marketing strategy.
Experience managing ATL, BTL, and TTL campaigns.
Knowledge of digital marketing, SEO, media buying, and marketing analytics.
Experience with influencer marketing and brand activation campaigns.
Strong analytical skills with the ability to interpret data and measure campaign performance.
Excellent project management and organizational skills.
Strong communication, presentation, and stakeholder management abilities.
Creative thinking with a commercial mindset.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Experience working in the food, restaurant - Fast food .
Familiarity with digital marketing platforms, Google Analytics, Meta Business Suite, and marketing performance tools.