Brand Manager
BRAND MANAGER
Location: Pune
Type: Full-time
About Together Hospitality
Together Hospitality operates a portfolio of restaurants and bars including Elephant & Co (multiple outlets), Cobbler & Crew, Juju, Gather, and the upcoming Izipizy St.
We build hospitality brands that are creatively led, operationally sound, and deeply loved by guests.
We are hiring a Brand Manager (Outlet / Cluster) to own day-to-day brand execution, public perception, and reputation management for assigned outlets.
Role Overview
The Brand Manager is the single point of ownership for how a brand is represented across assigned outlets, digital platforms, and public-facing channels.
This role exists to translate approved strategy, campaigns, and creative direction into consistent, high-quality execution, while actively protecting and strengthening the brand’s public reputation.
The Brand Manager does not create strategy or creative direction.
They ensure that approved plans are executed accurately, on time, and aligned with operational realities, without constant supervision.
The role works closely with marketing leadership, creative teams, operations teams, and external partners.
Requirements
Key Responsibilities
1. Brand & Marketing Execution
Own day-to-day marketing and brand execution for 1 to 3 assigned outlets
Implement approved campaigns, content plans, launches, and promotions
Manage calendars, timelines, and deliverables across platforms
Ensure brand tone, visual standards, and communication guidelines are followed consistently
2. Platform Management & Hygiene
Maintain brand presence across platforms including Instagram, Google, Zomato, Swiggy, TripAdvisor, and other discovery channels
Conduct daily, weekly, monthly, and quarterly hygiene checks
Keep menus, images, descriptions, offers, and operating information accurate and up to date
Monitor ratings, reviews, and guest feedback consistently
3. Public Reputation & Ratings Management
Maintain strong and stable ratings across review platforms
Respond to guest reviews in a timely, thoughtful, and on-brand manner
Identify recurring feedback or complaints and escalate early
Work with operations teams to address root causes affecting guest experience.
Track reputation trends and flag risks proactively
4. Influencer & PR Coordination
Coordinate influencer, creator, and PR visits at the outlet level
Brief influencers clearly on expectations, experience, and brand tone
Act as the point of contact during visits and collaborations
Ensure influencer and PR outputs align with brand values and guidelines.
Flag misalignment or reputational risks early
5. Shoot, Event & Campaign Coordination
Coordinate content shoots with internal teams and external vendors
Share clear briefs for shoots, campaigns, events, and promotions.
Ensure shoot outputs align with campaign objectives.
Track post-shoot deliverables and timelines
6. Cross-Functional Coordination
Act as the bridge between marketing, creative, and operations teams
Brief outlet teams in advance on campaigns and activations
Ensure on-ground execution aligns with marketing plans
7. Basic Communication & Copy Support
Write and manage basic hygiene copy when required
(platform updates, announcements, simple captions, review responses)Ensure accuracy and tone alignment in routine communication
Escalate complex writing or campaign messaging to senior creative teams
8. Reporting & Issue Escalation
Track execution status and highlight risks early
Share clear updates with leadership and stakeholders.
Escalate issues with context and proposed solutions
What This Role Is Not
Not a strategist
Not a creative director
Not a senior copywriter or designer
Not a posting-only or scheduling role
This role executes and protects approved brand thinking. It does not redefine it.
Success in the Role (6–12 Months)
Campaigns and posts are executed without confusion or last-minute fixes
Brand output across outlets is consistent and aligned
Ratings remain strong and public feedback is managed proactively.
Influencer and PR interactions strengthen brand credibility
Reduced escalation to senior leadership
Leadership trusts execution to run independently
Required Experience & Skills
2 to 5 years of experience in brand management, marketing, or hospitality roles
Hospitality or F&B experience strongly preferred
Strong organisational and coordination skills
Clear written and verbal communication
Ability to manage multiple timelines and stakeholders
Familiarity with social platforms and review ecosystems
Ability to write basic copy for hygiene communication
Calm, detail-oriented, and reliable under pressure
Ideal Candidate Profile
Strong ownership mindset rather than task-based execution
Comfortable coordinating across creative, operations, and external partners
Proactive in identifying and resolving issues
Understands the importance of public perception and guest trust
Organized, disciplined, and execution-focused